Digital Marketing Posts

When someone visits your website, they quickly develop a first impression. That first impression includes determining the level of trust to place in your website and, by association, your business. Building trust in your website is crucial in order to successfully convert website visitors to potential customers and to get those potential customers to return, […]

We talk a lot about the importance of having an optimized digital marketing strategy, and today we are going to prove it. We’ve gathered a collection of facts and statistics from the past year to help illustrate just how crucial digital marketing is for today’s businesses. Enjoy. Internet advertising will make up nearly 25% of […]

Marketing by its nature is often thought of as an outbound activity. You send out direct mail. You place an advertisement. You run a commercial. You wait for those external activities to generate a relatively small percentage of leads. (I’ll never forget my first job in marketing when my director told me a successful direct […]

Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean? There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way […]

Your website has the potential to be one of your strongest marketing communication tools. How do you reach its potential? Engage your audience by telling them persuasive, authentic stories. One of the best ways to achieve your communication goals is to make sure your website images and copy are working well together. Let’s learn more […]