Digital Marketing Posts

The interior pages of your website are just as important as your home page. But if that’s the case, then why do the interior pages so often end up as an afterthought in the web design process and/or lower priority for clients? More often than not, the homepage is the primary focus in the design […]

Remember when that book Seven Habits of Highly Effective People was all the rage? (I may have just dated myself there.) Well the premise of the book is that if you want something to change, you need to focus on your personal attitudes and behaviors. If you aren’t achieving your goals, you need to think […]

Just because a web design looks good doesn’t mean it is a successful website. There are a variety of factors in addition to look and feel that contribute to the success of a web design, such as whether or not it provides a good user experience or adequately meets a business’s goals. These factors should […]

A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company. In this post, we’ll take a look at some creative examples of companies who have successfully implemented […]

Content marketing. Storytelling. Content strategy. Tailored content. We could toss around buzzwords all day but what it all boils down to is this: more and more people are realizing the importance and value of well-written, relevant content on a website. Good content makes a difference in search engine optimization and it makes a difference in how […]