We previously discussed ways to improve your holiday email campaigns to achieve greater success and improve your email marketing strategy. But, what does that look like when put to use? There are many approaches you can take when developing campaigns for the holiday season, so it’s important to explore your options and decide what approach […]
Digital Marketing Posts
During the holidays, inboxes everywhere are flooded with sales and coupons, big announcements, and special events from brands and companies. So how can you make your email marketing campaign stand out and show ROI for your efforts? Segment and personalize your email messaging One of the most effective ways to see a return on your […]
When you think of developing content for your website you’re probably thinking of site architecture and copy writing. Those two pieces do build the majority of your website but you’re doing yourself and your audience a disservice if you stop there. Good website content integrates far more than words. Good website content includes photos, videos, […]
Think about your interactions with the employees of another business. Which ones left you wanting to come back for more – wanting to come back to spend more of your money on their product or service? Chances are, it was because you had a good experience where the interaction felt clear and profitable. The decision-makers […]
Email marketing is an effective inbound marketing tool for engaging with your audience and nurturing leads. In order to maximize the potential of email marketing, you need to have the right tools at your disposal. This includes using the proper email templates for your campaigns. While most email marketing services provide a variety of free […]
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