Digital Marketing Posts

As digital marketers, we see and support all kinds of campaigns and creative projects, and video always stands out for its unique ability to engage with a viewer and tell a story. Before deciding to embrace video, though, you need to define your target audience, review best practices for using the format, and determine the […]

Imagine if there was a way to speed up cancer research? Now there is thanks to researchers leveraging big data. The Cancer Moonshot Initiative’s data commons allows physicians and scientists from all over to collaborate more easily and openly share genomic data associated with clinical trials. This innovative use of big data will not only […]

Many people might be able to tell you the benefits of common purchasable items (like smartphones) and services (like plumbing). But what about GoPros? Or grown-up summer camps? Or at-home vegan meal kit deliveries? Or cloud storage? Potential customers expect to have access to all the details of products and services online, and if they […]

When it comes to marketing, teams rely on tools and experience to create and monitor successful campaigns. The TBH Creative team works with a variety of tools each week to strategize, create, distribute, and analyze marketing efforts for ourselves and our clients. Here is a rundown of the five tools that we use regularly to […]

There area lot of articles out there about telling your brand’s story. A lot. Like, so many. Somehow, the concept of a traditional story arc – like the kind you might see in popular movies or novels – gets little attention when muddled into a marketing mix. But the truth is, storytelling has been around for […]