Digital Marketing Posts

Practical tools to test your website’s performance (and spy on your competitors)

As companies compete for target audiences in the ever-expanding digital space, poor performance simply won’t cut it anymore. Consumers look to the web to research products and solutions, answer questions, and they determine a company’s trustworthiness. It is more important than ever to optimize and continually review your company website for broken links, mobile-friendliness, and […]

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8 ideas for planning better digital marketing for your company in 2018

Former British prime minister Winston Churchill (1874–1965) once said, “Plans are of little importance, but planning is essential.” I like to apply this advice to selling and advertising best practices. The job of making your strategic marketing plans becomes more straight-forward and manageable (not to mention, far less daunting) when you think of this blueprint […]

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Our most popular posts of 2017

Another year of blogging is behind us. Of course we always like to be creating new content, but sometimes it’s fun to take a step back and look at all the things we’ve done over the year, and what better time is there to do that then New Year’s? So, here’s a roundup of our […]

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3 ways to use behavioral science in digital marketing

When it comes to the theoretical work of most Nobel Prize winners, it doesn’t always make sense to try and apply their complex research to design a more effective website or build a more strategic digital marketing plan, but this year is different. In October our office buzzed with the exciting news that economist Richard […]

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