Just as companies compete for customers, they also compete for talent. Top candidates have many choices, and the Internet floods them with options, so employers must actively market themselves to stand out. This objective is called recruitment marketing. Finding great talent is tough these days. Following the Great Resignation, quit rates have returned to pre-pandemic […]
Repeating past mistakes is a choice, right? Use the insights we learned in 2024 to refine and finalize your 2025 digital marketing planning. We can’t wait to see what the new year will bring. In fact, we’ve already started exploring what’s next, including top web design trends for 2025. Ready to level up your marketing […]
When I founded TBH Creative, websites were essentially clickable PDFs and digital marketing was just finding its footing. Today’s marketing teams juggle everything from viral reels to AI-powered campaigns. Yet after 20 years and countless technology shifts, I’ve discovered that solid marketing principles matter more than ever. While the channels for telling our stories have […]
The Internet is a constant source of debate. Is the dress black and blue or white and gold? How do you pronounce GIF? Should your website have gated content? A new school of thought is emerging in the latter debate. What is gated content? Gating content requires users to provide information for access. Both B2C […]
Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]
