Digital Marketing Posts

Even if you don’t speak German, you probably know a few words or phrases. It’s a fantastic language. From bier and wienerschnitzel to fahrvergnügen and auf wiedersehen, Germany seems to have a word for everything. Achtung, baby! They even have some great expressions without English equivalents, and this got me thinking about all of the […]

Have you ever been lost? You never plan on getting lost, it just happens. Everything seems to be fine, then the sudden realization sweeps over you that you aren’t where you thought you were. It happened to me in Charlotte, before the advent of never-get-lost smartphones. I missed a turn and thought I would just […]

If you’ve never created a survey to learn more about your customers (or would-be customers), are you truly a marketer? Only joking—kind of. As marketers, we’re always honing in on the best way to reach and market to our target audiences. A favorite way to do so is with customer surveys. We’re all familiar with […]

269 billion emails go out daily, and nearly 60% of those are spam. Spam emails are more than just annoying—they’re illegal. Email is a big part of marketing, which means that marketers should be educated on the laws surrounding email, and how to keep both customers and governments happy with the emails they’re sending out. […]

This is part two of a two-part blog series about how to engage buyers in the middle of their journey. A buyer—or potential customer—has different needs at different stages of their journey. Customers that move from upper to lower part of the funnel quickly are easy to target, but what about those customers that meander […]