In the words of Seth Godin, “Content marketing is all the marketing that’s left.” Consumers increasingly don’t want—and don’t respond to—outbound marketing tactics. To be successful, marketers have turned to content marketing (or inbound marketing). Content marketing centers on the creation and sharing of knowledge, rather than the blunt promotion of a brand or its […]
Digital Marketing Posts
Notice an influx of privacy policy notifications lately? Getting lots of emails referencing something called GDPR? There’s a good reason companies big and small have been trying to get your attention. The European Union’s General Data Protection Regulation goes into effect May 25, 2018, and it significantly enhances the level of personal data protection extends […]
Even if you don’t speak German, you probably know a few words or phrases. It’s a fantastic language. From bier and wienerschnitzel to fahrvergnügen and auf wiedersehen, Germany seems to have a word for everything. Achtung, baby! They even have some great expressions without English equivalents, and this got me thinking about all of the […]
Have you ever been lost? You never plan on getting lost, it just happens. Everything seems to be fine, then the sudden realization sweeps over you that you aren’t where you thought you were. It happened to me in Charlotte, before the advent of never-get-lost smartphones. I missed a turn and thought I would just […]
If you’ve never created a survey to learn more about your customers (or would-be customers), are you truly a marketer? Only joking—kind of. As marketers, we’re always honing in on the best way to reach and market to our target audiences. A favorite way to do so is with customer surveys. We’re all familiar with […]
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