Digital Marketing Posts

Maybe your organization is just starting out and you’re bringing it online for the first time, or maybe it has changed over the years and your domain name isn’t what you wish it was. Either way, your domain name will stick with you and your organization for years, and while it doesn’t make or break […]

I’m relatively new to digital marketing, and if I’ve learned anything so far, it’s that there’s a lot I still need to learn. Digital marketing is ever-changing, and keeping up can be a little overwhelming. (Read more about my first experience with digital marketing.) To make tracking digital marketing trends more manageable, I set out […]

And, if you took a tumble, there were no soft landings, just 110-degree asphalt (and sometimes a little blood, pain, and tears). The stakes were high, so you had to learn how not to fall. But, that is not the playground of my children. My kids play on elaborately interconnected wonderlands of fun, climbing apparatuses […]

Take a moment to consider: What’s the most important page on your website? Was your answer the homepage? That’s a common belief for many website owners, and traditionally web design workflows supported the concept of a homepage as the primary focal point. It’s where a website design typically starts, and it often takes up more […]

As companies compete for target audiences in the ever-expanding digital space, poor performance simply won’t cut it anymore. Consumers look to the web to research products and solutions, answer questions, and they determine a company’s trustworthiness. It is more important than ever to optimize and continually review your company website for broken links, mobile-friendliness, and […]