Digital Marketing Posts

6 tips for writing better website copy

Fifty-seven percent. That’s how many customers make a purchasing decision before calling a supplier. In today’s content-driven world, it’s the norm for people to do their homework online and read up about products and services before buying. How well is your website performing as your hardest working salesperson? Use delight to sell Marketing pros like to talk a […]

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What’s it really like to be a successful entrepreneur?

In some ways, owning your own business comes with the same challenges of a traditional job—e.g., flooded inbox, schedule jam-packed with meetings, fast-paced deadlines. In other ways, though, it’s a venture unlike any other. Building a small business requires lots of personal sacrifice. When I chat with others who started their own companies, we swap […]

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How to start a podcast: 3 things you need to know

23 million. That’s the number of adults in the United States who streamed podcast episodes from their smartphones in March 2018. That’s twice the number who listened to episodes last year during this same timeframe from their desktop computer. More than just a fad The competition to draw in new listeners keeps growing with the […]

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How to write the best email subject lines ever

Though marketers rarely initiate email campaign strategies with a subject line, that is precisely how emails begin for the recipient. A subject line is the first thing email recipients see, and HubSpot estimates that nearly 50% of people open emails based on subject lines alone. It’s tempting to spend a lot of time making sure […]

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What the best hospital websites have in common

When it comes to hospital website design, there isn’t one cookie cutter approach or simple solution that works for all providers. However, the best hospital websites often have a few things in common. Most offer: Online scheduling HIPAA compliant patient forms Wayfinding tools for patients and visitors Libraries of digital health resources Keep reading to […]

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