Digital Marketing Posts

Though marketers rarely initiate email campaign strategies with a subject line, that is precisely how emails begin for the recipient. A subject line is the first thing email recipients see, and HubSpot estimates that nearly 50% of people open emails based on subject lines alone. It’s tempting to spend a lot of time making sure […]

When it comes to hospital website design, there isn’t one cookie cutter approach or simple solution that works for all providers. However, the best hospital websites often have a few things in common. Most offer: Online scheduling HIPAA compliant patient forms Wayfinding tools for patients and visitors Libraries of digital health resources Keep reading to […]

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer. It’s a common misconception that as content marketers, we need to be churning out tons […]

Starting any new partnership (or evaluating an existing one) always comes with a bit of risk and a learning curve. This is true in the marketing sphere as well. Since one of our goals is to be the best marketing partner we can be, we put together a few pointers based on our experience with […]

In the words of Seth Godin, “Content marketing is all the marketing that’s left.” Consumers increasingly don’t want—and don’t respond to—outbound marketing tactics. To be successful, marketers have turned to content marketing (or inbound marketing). Content marketing centers on the creation and sharing of knowledge, rather than the blunt promotion of a brand or its […]