Digital Marketing Posts

Improve your digital marketing with a content style guide

Ten seconds. That’s how long it takes potential customers to form a first impression of your company. Making good first impressions is essential. When your customers have a bad experience using your website or receive an unprofessional email from your company, it can make them think twice about doing business with your company. Establishing a […]

Read more

Building a strong company culture and how it impacts your marketing

“Culture” has been a buzz term for some time—and, for good reason. A quick Google search reveals all the connections between a company’s culture and its productivity, profitability, job-retention rates, and more. Whether you’re setting out to define your company culture or revisiting your existing culture, you can follow these eight steps to ensure your […]

Read more

5 important pages to include on your website

The content you choose to include on your website depends largely on who you are trying to reach and what your business goals are. However, there is some content users expect to be able to find and should be included on every website. Including the right basic pages on your website helps increase leads and […]

Read more

4 strategies for marketing to Generation Z

Marketers have been buzzing about reaching millennials for quite some time, but what about Generation Z? While many people continue to consider anyone who falls between the ages of 18–34 as millennials, the demographic group’s actual age range is 25–39. Those adults younger than 25-years-old are actually part of Gen Z, and you may need […]

Read more