It’s uncommon to not have a social media presence as a brand in today’s world. But do you have an active and thriving social media strategy for your platforms, or are you simply just “there”? While having accounts on various platforms is a great start, it’s time to make sure you’re taking strides to be […]
We all know trying to appeal to everyone is one of the greatest marketing mistakes. As marketers, we’ve learned that defining a target audience is best practice, but how do we dig deeper than basic demographic details? Beyond defining an age range, gender, location, and income level, there’s more to learn about your target audience. […]
Most of us have checked out a potential business colleague or their company on LinkedIn before starting a project together, deciding to use their product or service, or even applying for a job with them. If all of your other interactions have been positive (website looks good, online reviews are positive, email interactions have been […]
As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow. One essential […]
Your website is one of your most powerful and useful marketing tools. As time goes on, design changes and technology advances, nudging you and your company to consider a new website design to stay current. With many factors, steps, and costs to consider, starting a redesign project or building a brand new site can get […]
