As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow. One essential […]
Your website is one of your most powerful and useful marketing tools. As time goes on, design changes and technology advances, nudging you and your company to consider a new website design to stay current. With many factors, steps, and costs to consider, starting a redesign project or building a brand new site can get […]
When you’re a blogger, coming up with fresh, high-quality content is usually your main focus. Though compelling content is why they come, how you present your articles is what will ensure they stick around to read it. This is why making sure your blog page design is optimized to best serve your content is so […]
Social media is changing the doctor-patient relationship and how people think about their health and how they get care. In fact, 41% of people said what they see on social media plays some part in their choice of doctor, hospital, and medical facility, according to Demi & Cooper Advertising and DC Interactive Group. Having a […]
Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play. But, […]
