The last thing you want is to lose is customers at this stage of the game because your website pricing page isn’t well-designed or clear. Every buyer’s journey starts with awareness, moves on to consideration, then ends with decision-making. During this final stage, your customers are getting serious. They realize your product or service can […]
Within a marketing strategy, it is important to define your contact lifecycle stages. By mapping out your customer journey and which key actions move them further into your funnel, you’ll have a better roadmap for preparing and prioritizing marketing efforts to support business goals. What is a marketing lifecycle stage? When thinking strategically about your […]
It’s uncommon to not have a social media presence as a brand in today’s world. But do you have an active and thriving social media strategy for your platforms, or are you simply just “there”? While having accounts on various platforms is a great start, it’s time to make sure you’re taking strides to be […]
We all know trying to appeal to everyone is one of the greatest marketing mistakes. As marketers, we’ve learned that defining a target audience is best practice, but how do we dig deeper than basic demographic details? Beyond defining an age range, gender, location, and income level, there’s more to learn about your target audience. […]
Most of us have checked out a potential business colleague or their company on LinkedIn before starting a project together, deciding to use their product or service, or even applying for a job with them. If all of your other interactions have been positive (website looks good, online reviews are positive, email interactions have been […]
