In the early stages of a website design project with our clients, we prepare a Foundations Document. This document helps a take a long, hard look at what their website is currently doing (baselines) and what needs to change to better support their business (goals). Since there is so much data available about website performance, […]
Posts by TBH Creative
269 billion emails go out daily, and nearly 60% of those are spam. Spam emails are more than just annoying—they’re illegal. Email is a big part of marketing, which means that marketers should be educated on the laws surrounding email, and how to keep both customers and governments happy with the emails they’re sending out. […]
This is part two of a two-part blog series about how to engage buyers in the middle of their journey. A buyer—or potential customer—has different needs at different stages of their journey. Customers that move from upper to lower part of the funnel quickly are easy to target, but what about those customers that meander […]
If you’re in marketing or sales, you might think that you know your customers pretty well. Maybe you work with them every day and you’ve done so for years. Although you might find familiarity comes with time, this familiarity may also come with assumptions. Assuming you understand your customers’ problems and their motivations can hurt […]
This is part one of a two-part blog series about how to engage buyers in the middle of their journey. Once upon a time I was an architecture student. My first year at university I was accepted into the architecture program. It was everything I hoped it would be. Then came the second year. You […]
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