Posts by TBH Creative

In the words of Seth Godin, “Content marketing is all the marketing that’s left.” Consumers increasingly don’t want—and don’t respond to—outbound marketing tactics. To be successful, marketers have turned to content marketing (or inbound marketing). Content marketing centers on the creation and sharing of knowledge, rather than the blunt promotion of a brand or its […]

For many people, using the web is a simple and seamless experience. Type in a search term for “cream sweater,” scan the search results, look at the pictures, and make your purchase. But if you’re one of the 1 in 5 Americans with a disability, using the web isn’t always that easy. The Internet is […]

Have you ever been lost? You never plan on getting lost, it just happens. Everything seems to be fine, then the sudden realization sweeps over you that you aren’t where you thought you were. It happened to me in Charlotte, before the advent of never-get-lost smartphones. I missed a turn and thought I would just […]

If you’ve never created a survey to learn more about your customers (or would-be customers), are you truly a marketer? Only joking—kind of. As marketers, we’re always honing in on the best way to reach and market to our target audiences. A favorite way to do so is with customer surveys. We’re all familiar with […]

In the early stages of a website design project with our clients, we prepare a Foundations Document. This document helps a take a long, hard look at what their website is currently doing (baselines) and what needs to change to better support their business (goals). Since there is so much data available about website performance, […]