“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer. It’s a common misconception that as content marketers, we need to be churning out tons […]
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Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device? If you have, then chances are high that you’ve used voice search. Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years. Optimizing your […]
Starting any new partnership (or evaluating an existing one) always comes with a bit of risk and a learning curve. This is true in the marketing sphere as well. Since one of our goals is to be the best marketing partner we can be, we put together a few pointers based on our experience with […]
In the words of Seth Godin, “Content marketing is all the marketing that’s left.” Consumers increasingly don’t want—and don’t respond to—outbound marketing tactics. To be successful, marketers have turned to content marketing (or inbound marketing). Content marketing centers on the creation and sharing of knowledge, rather than the blunt promotion of a brand or its […]
For many people, using the web is a simple and seamless experience. Type in a search term for “cream sweater,” scan the search results, look at the pictures, and make your purchase. But if you’re one of the 1 in 5 Americans with a disability, using the web isn’t always that easy. The Internet is […]
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