Posts by TBH Creative

Though marketers rarely initiate email campaign strategies with a subject line, that is precisely how emails begin for the recipient. A subject line is the first thing email recipients see, and HubSpot estimates that nearly 50% of people open emails based on subject lines alone. It’s tempting to spend a lot of time making sure […]

When it comes to hospital website design, there isn’t one cookie cutter approach or simple solution that works for all providers. However, the best hospital websites often have a few things in common. Most offer: Online scheduling HIPAA compliant patient forms Wayfinding tools for patients and visitors Libraries of digital health resources Keep reading to […]

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer. It’s a common misconception that as content marketers, we need to be churning out tons […]

Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device? If you have, then chances are high that you’ve used voice search. Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years. Optimizing your […]

Starting any new partnership (or evaluating an existing one) always comes with a bit of risk and a learning curve. This is true in the marketing sphere as well. Since one of our goals is to be the best marketing partner we can be, we put together a few pointers based on our experience with […]