How to make data reports visually engaging to convey important data metrics to stakeholders Data is everywhere. Cars measure the time before you need an oil change and the fuel efficiency of your recent travels. Watches count daily steps and the number of hours you slept last night. Banks, restaurants, coffee shops, and grocery stores […]
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Though marketers rarely initiate email campaign strategies with a subject line, that is precisely how emails begin for the recipient. A subject line is the first thing email recipients see, and HubSpot estimates that nearly 50% of people open emails based on subject lines alone. It’s tempting to spend a lot of time making sure […]
When it comes to hospital website design, there isn’t one cookie cutter approach or simple solution that works for all providers. However, the best hospital websites often have a few things in common. Most offer: Online scheduling HIPAA compliant patient forms Wayfinding tools for patients and visitors Libraries of digital health resources Keep reading to […]
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer. It’s a common misconception that as content marketers, we need to be churning out tons […]
Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device? If you have, then chances are high that you’ve used voice search. Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years. Optimizing your […]
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