Whether you’re starting a website project from scratch or working toward a redesign, deciding on the best approach can be tough. Can you do the work yourself? Should you use a template? What level of service do you really need? Let’s take some of the guesswork out of web design. We’ll establish a baseline, then […]
Posts by TBH Creative
We often reference “the buyer journey” when planning new marketing campaigns and techniques with our clients. The buyer journey is a fundamental part of any inbound marketing campaign. We use it to make decisions about tactics and content that will help our target audience meet their needs. But, what exactly is a buyer journey, and […]
Did you know that the PDFs you upload to your website affect your SEO? Just like regular web pages, search engines crawl PDFs and other documents posted online, indexing them and assigning page authority and rankings. You might have content offers, infographics, downloadable forms, or job descriptions on your website that are PDFs, and if […]
At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]
Personalized marketing experiences pay off. According to a study by McKinsey, it often delivers a return that’s five to eight times what you’ve spent (and also boosts sales by at least 10%). As consumers get bombarded by advertising in more aspects of their daily lives, more and more companies are using personalization as a strategy to make […]
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