Greg Dawson and Associates, Inc. is a beauty broker headquartered in Indianapolis. With over 40 years in business and a strong reputation within the industry, the Greg Dawson team wanted to refresh their out-of-date website that was built using old coding technology (Flash with music), difficult for users to navigate and challenging for their internal […]
Both website analytics and marketing analytics are an integral part of your company’s digital strategy success. That’s probably not news to you. But, what might be news is that there are a wealth of free, online analytics tools available to you right now. Many people forgo a regular analytics-review routine simply because they don’t know […]
Whether you’re starting a website project from scratch or working toward a redesign, deciding on the best approach can be tough. Can you do the work yourself? Should you use a template? What level of service do you really need? Let’s take some of the guesswork out of web design. We’ll establish a baseline, then […]
We often reference “the buyer journey” when planning new marketing campaigns and techniques with our clients. The buyer journey is a fundamental part of any inbound marketing campaign. We use it to make decisions about tactics and content that will help our target audience meet their needs. But, what exactly is a buyer journey, and […]
Did you know that the PDFs you upload to your website affect your SEO? Just like regular web pages, search engines crawl PDFs and other documents posted online, indexing them and assigning page authority and rankings. You might have content offers, infographics, downloadable forms, or job descriptions on your website that are PDFs, and if […]
