More than 20 years after businesses began getting online, content remains a black box to most organizations—and often to many digital marketing and design professionals as well. Even now, we see websites that fall short of the targeted, strategic content you need to get results in today’s crowded information economy. When it comes to content, […]
Sometimes clients ask: “Should I have multiple domains for my website? Will it help with SEO?” The answer is: It depends. If you want to purchase multiple domains (e.g., mycompany.com, mycompany.net, mycompany.biz), you can use different strategies to avoid getting penalized by search engines. Having domain variations for one company that feature different keywords used […]
Marketers have been buzzing about reaching millennials for quite some time, but what about Generation Z? While many people continue to consider anyone who falls between the ages of 18–34 as millennials, the demographic group’s actual age range is 25–39. Those adults younger than 25-years-old are actually part of Gen Z, and you may need […]
Photoshop, Illustrator, InDesign, Sketch. All amazing programs … that all come with a hefty price. While your company may have resources to roll out a new campaign with the snap of a finger, it may not be that easy to get them to pay for software that you only need to use occasionally for minor […]
Instagram can be a powerful tool for businesses and entrepreneurs alike. With so many active users and the extended network to Facebook’s already massive audience, it’s a smart tool to consider for business growth and digital goals. In fact, according to Hootsuite, over one billion people use Instagram monthly. Like any social media strategy, before […]
