What is production-ready content? At TBH Creative, production-ready content is delivered in marked-up content documents that clearly indicate meta information, URLs, headings and other text styles, image selection, and so on. We use this term early in a website project, either to explain what our writers will be providing or to make the request from […]
The year 2020 threw a lot of curve balls and—for most of us—at least temporariliy if not indefinitely upended daily life as we know it. When the pandemic started to spread to the United States, it was a stark reminder of the importance of clear communication, being agile, and having the capacity to professionally conduct […]
Website content plays many roles. To boost your SEO, you can use it to target keywords or add strategic links. To strengthen your brand identity, you can use it to tell your story and educate your users. Preparing web content that is well-written and meets all the necessary technical specs to perform well is a […]
Preparing content for your new website takes time. One minute you’re tracking down headshots of your team, and the next you’re busy getting the privacy policy approved by the legal department. Content preparation takes time no matter how you slice it, but everything you do to get things in order will help make website production […]
With the growth of analytics, marketing departments have access to an ever-increasing number of report types. Focusing on the right healthcare website analytics to inform decisions is challenging. By identifying the right key performance indicators (KPIs), you can determine your website’s effectiveness and make better decisions based on your patients’ needs. Keep reading to discover […]
