Posts by Tatum Hindman

ut teachers are still telling kids to “show your work.” I wish this were a requirement for social media sharing. Think about how much more helpful and interesting your feed would be if people, when writing LinkedIn thought leadership posts, actually had to prove that they had given real thought to what they were about to share.

If you’ve noticed more of the same-sounding garbage in your feeds masquerading as thought leadership, you’re not imagining things. According to recent research findings from Originality.ai and WIRED, over half of all longer posts on LinkedIn are AI-generated and not viewed as high-quality. 

Prolifically posting long messages written by AI is a waste of time and effort. They’re not impressive (and because they’re lackluster, they’re also rarely engaged with). After all, no one wants to read empty or bland, buzzword-filled fluff that uses too many words to say too little. 

So, these days, what does it take to draft copy that doesn’t fall flat? Keep reading for what I’ve learned about using that math class concept of “showing your work” to avoid low-value, template-sounding posts when writing LinkedIn thought leadership content.

Video content used to be a nice-to-have addition to typical digital marketing plans, but this is changing, and it’s changing quickly, especially if you want to reach a younger audience.

Take TikTok. Nearly 34% of its U.S.-based users aged 25–34 spent 58 minutes a day watching videos on the app. Streamed video content viewership numbers are growing across the board, making them hard to ignore. So if you’re starting to dip your toes into regular digital video marketing production and distribution, you might be wondering what you can do to ensure these assets deliver measurable results.

If you’re a CMO or marketing director looking to avoid common strategic pitfalls as you begin to do more video digital advertising, this post is for you. In this article, two experts in digital video marketing—Tatum Hindman (TBH Creative’s founder and president) and Andy Mork (Mork Productions’ CEO)—identify the biggest reasons advertising videos fail and share solutions for what to do instead.

It’s no secret that the talent pool is shallow these days. You need a smarter way to advertise a job if you want meaningful results. The right candidate is out there, but how can you get your position in front of them if they don’t know where to find you? Even further, how do you convince them to interact with your job ads in a matter of seconds? If it sounds challenging, well, it can be.

In this post, which is part of our recruitment marketing series, I cover how to refresh your approach to employment advertising so you can get better results and avoid wasted budget. Armed with these tips and proven strategies, you’ll be set up to create job ads that help reach the right job seekers online and attract top talent to bolster your workforce and grow your business.

Ask many savvy business owners what their greatest asset is, and you’ll likely hear that it’s their people more than once. It’s no surprise that recruiting talent has become a very competitive (and critical) part of running a successful organization. In many industries, employee turnover remains a challenge. So, how do you stay ahead and […]

Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together.  Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]