Posts by Tatum Hindman

Tatum Hindman

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.

15 careers page examples that turn visits into applications

Recruitment marketing series #3- attract top talent with standout career pages

Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together.  Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]

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Is your job description marketing working against you?

Recruitment marketing series post #2- shift your approach for engaging job descriptions

When was the last time you looked at your job description marketing with fresh eyes? (And, yes, before you ask, job descriptions are definitely a form of marketing.) As a key player in the recruitment process, your role in crafting engaging job descriptions is crucial. If you randomly pulled up one of the listings for […]

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Awareness campaign helps amplify the precast concrete industry

Client: Precast Life Precast concrete provides critical infrastructure solutions worldwide, yet few outside the industry are aware of its many advantages as a building material. To address this knowledge gap, the National Precast Concrete Association (NPCA), an organization that supports manufacturers and suppliers, hired TBH Creative to create and implement an awareness campaign called “Precast […]

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Case study: UX for healthcare website better supports patients and job seekers

Preview of HCH homepage on tablet

Client: Henry Community Health Henry Community Health (HCH) needed a complete UX for healthcare overhaul for their website to better serve patients and job seekers. The outdated hchcares.org failed to showcase HCH’s role as eastern Indiana’s leading healthcare network. Patients struggled with basic tasks like finding providers, accessing service information, scheduling appointments, and paying bills […]

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