Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]
Posts by Tatum Hindman
For CMOs and marketing leaders who need a site redesign but don’t have the time or expertise to tackle the multi-faceted project without help, partnering with a healthcare website design company might be the best solution. However, deciding which firm to work with should be carefully considered based on your goals and needs. Not all […]
Healthcare email marketing insights can provide valuable information to doctors about their potential patients. Analyzing this data helps them better understand patient needs and make informed decisions about their marketing and outreach efforts, ultimately improving patient engagement and satisfaction. Keep reading for tips on using email campaigns to connect with your patients and build loyalty, […]
Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans. Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]
The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution. So, […]
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