Posts by Kevin Bultemeier

About the author | Kevin Bultemeier

Kevin is the pay-per-click account manager at TBH Creative. He helps clients do everything from develop detailed Adwords campaigns to research what are their most achievable keyword targets. He likes to blog about paid advertising.

Mastering responsive search ads: Strategies for creating more effective Google advertising campaigns

Paid Advertising | August 29, 2024

Responsive search ad strategies illustration

Over the last two years, I’ve been guiding companies and organizations in their shift away from sunsetted expanded text ads (ETAs) to responsive search ads (RSAs), and this blog post includes answers to the most common questions I hear. This article is for you if you’re: Keep reading to discover how responsive search ads work, […]

Paid search advertising FAQ: How to run successful PPC campaigns

Paid Advertising | October 28, 2021

illustration of a computer showing PPC campaign results

Successfully run PPC campaigns don’t just happen. To get results from your paid search advertising, it helps to have someone at the helm with experience and know-how. If you’re interested in starting to use Google Ads to attract new customers—either with help from your in-house staff or an outside partner—it helps to have some basic […]