Amazon’s Newest Kindle Lineup

Is Amazon Fire the biggest competitor for iPad?

This week, Amazon released the newest generation of Kindles. The traditional Kindle is $79. There are two brand new touch Kindles: $99 for the WiFi version and $149 for the 3G version. The Kindle Fire is only $199.
Kindle:
Kindle Touch:

Kindle Fire:


The Kindle Fire is the most talked about Kindle this week. It is the first full color Kindle for magazines, books, movies, web browsing, and more.  It is very similar to the iPad, but not identical. The Kindle Fire is significantly smaller and cheaper than the iPad, which may make more users choose Kindle over iPad. Amazon has worked hard the past few years. They now have online movie streaming, music, ebooks, magazines, and more. Amazon has made it easy to literally have everything at your fingertips.

Amazon also has a great tool on every Kindle order page. You can compare every Kindle they are currently selling. This is a very user-friendly tool if you are indecisive about which Kindle to get. I have the last generation Kindle. I’m still not too sure how I feel about the new color and touch Kindles. I like the e-Ink versus a backlit screen. It is difficult for me to read for extended periods of time on a backlit screen. However, everyone is different!  Most people do not like change. I remember just a few years ago, I stated I would NEVER get a touch screen cell phone. I currently have a Droid X. It’s funny how technology becomes less scary as years pass.

How do you feel about the new Kindle lineup? Competition for the iPad or just another e-reader?


TBH Creative

About the author | TBH Creative

TBH Creative is an award-winning marketing company specializing in web design/development, digital strategy, inbound marketing, and reporting. Since 2004, we’ve built multi-dimensional digital marketing campaigns and complex, enterprise-level websites for clients in a wide range of industries.

We believe in communicating clearly, delivering excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business—helping our clients achieve more with comprehensive digital marketing and web design.

Our Indianapolis web design company is WBE-certified in the state of Indiana and the city of Indianapolis, and we’re also a Hubspot-certified inbound marketing agency.

View more posts by TBH Creative

Previous Web Design Case Study: Resista-Temps, Inc. Next Is Usability Testing Really Necessary?

Receive articles in your inbox