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What to do about mobile-first indexing in 2019

now mobile devices are people’s preferred way to access the web, especially on the go
Now, more than ever, the digital world waits for no one. In 2016, mobile internet use first surpassed desktop, and this global trend in web usage will only continue to increase. Just look at Africa: the continent isn’t just mobile-first; it’s “mobile-only.”

At the beginning of 2018, Google rolled out mobile-first search engine indexing, marking the start of the tech giant’s push to encourage everyone to start embracing a mobile-first perspective.

Responsive web design and mobile search optimization are no longer just options or “nice-to-haves.” If your company wants to maintain a competitive edge online, mobile-first design is a necessity.

In this article, I’ll explore what mobile-first indexing is, how it works, and what you need to do to prepare your website for mobile-first indexing, and what you need to know about SEO in 2019.

What is a buyer journey? And how can you use it in your marketing strategies?

woman shopping online
We often reference “the buyer journey” when planning new marketing campaigns and techniques with our clients. The buyer journey is a fundamental part of any inbound marketing campaign. We use it to make decisions about tactics and content that will help our target audience meet their needs.

But, what exactly is a buyer journey, and how does it fit into your bigger strategic planning?

In this article, you’ll learn the basics about the buyer journey, how to utilize it in a marketing campaign, and see examples from different industries.

Let’s get started.

Online annual report website showcase 2018

best online annual reports of 2018
Each year, more companies build interactive annual reports for their stakeholders and customers. Creating an online annual report online gives you an opportunity to connect with a larger audience and present your data in a more meaningful, impactful way.

Have you started to work on your 2018 online annual report? Check out these nine great examples of inspiring annual report designs from across a wide range of industries.

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