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Articles to help you improve your digital marketing

7 link building for SEO mistakes (and what to do instead)

link building mistakes for SEO illustration

What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?

It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:

Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)

Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin

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Case study: Sports logo redesign signals company’s growth

Tracking Football sports logo redesign

Client: Tracking Football Tracking Football had an established brand, a loyal client base, and a trusted industry reputation. What would warrant a sports logo redesign for a company in this position? Several key factors influenced this choice. The first reason was that the logo lacked versatility and had deficits in application needs; specifically, there was […]

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Why marketing kick-off meetings are a crucial part of new agency partnerships

Marketing kick-off meeting zoom call on laptop

Picture this: you’ve completed your vetting process, defined the project scope, and signed the contract with your new marketing partner. The next crucial step is the marketing kick-off meeting. The project kick-off meeting gets everyone aligned for the work ahead. You should leave this meeting with a firm understanding of the project process, planned work, […]

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Top web design company in Indiana awarded to TBH Creative

TBH Creative wins top web design company in Indiana from Clutch

TBH Creative is proud to announce another distinguished award. Clutch has named TBH Creative as one of 2024’s top web design companies in Indiana. This award follows our recent recognition as one of the top full-service digital strategy companies; it is an honor to be recognized for our web design excellence and expertise. Clutch recognizes […]

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