Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Case study: Making patients’ lives easier with engaging orthopedic website design

IBJI homepage on dektop

Every orthopedic website design project is a little different.

In some cases, a practice needs a complex, head-to-toe revamp because they’re rebranding or just a minor refresh to switch to a more flexible CMS and more modern page layouts.

Other times, a healthcare provider needs a lot of help in a lot of different areas—especially in cases where they aren’t quite starting over completely but they have a lot of tech debt, content issues, and functionality problems.

That was the complex situation with Illinois Bone and Joint Institute’s website.

With their recent redesign, IBJI needed web development rework, improved functionality, and more modern mobile designs to reach nearly 62% of their web audience on handheld devices.

Read on to learn more about TBH Creative helped IBJI’s with their multifaceted orthopedic website design project.

All you need to know to create a healthcare marketing guide

closeup of a doctor with a stethoscope around their neck

If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide:

  • Are your marketing efforts related to this piece of healthcare marketing collateral failing to deliver the results you expect?
  • Do patients complain about or ignore your guide?
  • Is your social media engagement related to this resource sporadic or non-existent?
  • Has your healthcare guide outgrown its original web template design?
  • Have you added new healthcare services, treatments, or personnel that make this resource irrelevant?

If you answered yes to any of the questions above, you may be missing out on the power of digital marketing using patient resources, like guides. Consider this underperforming asset an opportunity. You are in the perfect position to change gears for accelerated growth.

A healthcare marketing guide that’s working turns the patient pain points it addresses into a launchpad for lead generation, appointment requests, and brand reputation building. Keep reading to get practical steps for creating or reworking a resource as part of your overall strategy to showcase your practice’s exceptional care.

Meet Gizzelle, TBH Creative’s marketing associate

Gizzelle Sandoval portrait

Hi, I’m Gizzelle (pronounced with a soft “G”).

I joined the TBH Creative team in September 2022 as a digital marketing associate.

Writing has always been one of my biggest passions because effective communication is the most powerful tool humans can have. Words alone have started and ended wars (though I don’t intend to cause one—unless it’s a cooking war), so mastering communication is a lifelong objective of mine.

11 healthcare marketing buzzwords to stop using (and what to say instead)

photo of a healthcare marketing specialist removing buzzwords from a campaign's collateral

Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords.

Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, current, and casual but often offer zero value to your reader, e.g., your potential patient or healthcare consumer.

Healthcare mobile marketing: How to make your medical practice mobile-friendly

photo of a patient talking to her healthcare provider using her mobile phone

About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care.

In 2021, 66% of sites were accessed on a mobile device. Bounce rates increased in the same year, suggesting that users are using their phones more than their desktops (but losing interest in the sites they find quicker than ever). Keep reading to learn how to execute healthcare mobile marketing that attracts and keeps patients on your site.

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