Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Data visualizations: Unlock the 5 best secrets to stronger storytelling

marketing manager reviewing data visualizations

You’ll often hear content marketing experts espouse the importance of storytelling for reaching new customers, especially during this era of “big data.” Many focus on the power of words, but choices you make about photography, illustrations, CTAs, typography, color, layouts, and even data visualizations will shape the messages you send through content.

Data-driven storytelling is more than just publishing hard data in basic charts and graphics. When done well, it gives voice to facts. Great visual presentations of data create an engaging narrative that supports other parts of your overall marketing campaign. From how you label a chart to which data points you extract and pick for inclusion, every detail can influence what story your visualization tells your customers.

The best data visualization examples are transformational. They add interest and appeal to target audiences while building, keeping, and growing credibility by clearly communicating relevant, accurate insights. On the other hand, poorly designed infographics fail because they mislead and create confusion.

According to research on visual aids by Stanford University’s Robert Horn, communications that combine “visual and verbal presentations are 17% more convincing than those using verbals alone.” Or, to put it more simply: Great data visualizations, when paired with written information, can help you get more significant results.

Read on to learn more about the benefits of incorporating data storytelling into your marketing and learn 5 secrets for creating impactful data visualizations.

Service marketing in the healthcare industry: 5 ideas to win new patients

physician looking at patients knee

Service marketing in the healthcare industry is a way for practices to distinguish themselves and offer prospects a clear, customized path to wellness.

Patients want better healthcare, but every option looks the same. Medical providers want to attract the right patients but are swamped by a massive influx of healthcare needs, especially post-pandemic.

Targeting existing and prospective patients with healthcare service marketing is more than a savvy way to advertise your care options. It’s also a way to educate your community about the best ways to heal.

Read on to learn how service marketing in the healthcare industry can generate highly qualified leads, lock in more appointment requests, and acquire new patients.

3 brilliant healthcare marketing solutions you need to see to believe

medical physician

The future of healthcare is digital: 76% of patients plan to use telehealth this year and 75% of medical consumers want a more customized experience. Medical practices need healthcare marketing solutions that keep pace with patient demands.

The healthcare industry is on the frontlines of a world adapting to COVID, big data, and personalization. Keep reading to learn about healthcare marketing solutions your practice can’t afford to ignore.

Healthcare marketing ROI: Use these 3 marketing metrics to improve your strategy

healthcare marketing roi report

A marketing return on investment (ROI) holds healthcare marketing teams accountable to their goals and budgets. Tracking your healthcare marketing ROI is difficult, but dissecting the nuance is worth the effort.

In this article, we’ll break down the benefits of measuring your healthcare marketing ROI, the metrics you should pay attention to, and how you can use that data to improve your marketing efforts.

6 things successful healthcare brand marketing strategies have in common

even hospitals, like the one pictured, need healthcare brand marketing strategies to keep patients satisfied

Healthcare brand marketing nurtures the relationships between healthcare organizations and their consumers. Branding is a marketing strategy that elevates the brand as a whole, promoting its healthcare services as evidence of the brand’s personality.

But do patients really care about a medical practice’s “personality”? Over 56% of customers remain loyal to brands that “get them,” and organizations earn 65% of their business from loyal customers. Executing a healthcare brand marketing strategy that aligns with your patients’ values will win their confidence.

Are you ready to generate internal and external loyalty for your healthcare organization? Keep reading to learn how to develop a healthcare brand marketing strategy that inspires patient engagement and builds trust.

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