“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer.
It’s a common misconception that as content marketers, we need to be churning out tons of new content all the time. And while it’s true that new content is essential, we don’t have to fret about generating it constantly. It’s okay—and beneficial—to repurpose old, well-performing content in new ways.
It’s a common misconception that as content marketers, we need to be churning out tons of new content all the time. And while it’s true that new content is essential, we don’t have to fret about generating it constantly. It’s okay—and beneficial—to repurpose old, well-performing content in new ways.
