The phrase “above the fold” originated from the time of the newspaper (for the younger readers out there, a newspaper is a ream of large, unstapled paper sheets used to convey news and information). In brief, “above the fold” means that publishers and designers ought to put the most important content and calls-to-action above the physical […]
Month: July 2017 Posts
A phased website development approach leads to greater success Tracking Football LLC is a football recruiting service that helps college and professional football teams identify key recruits based on independent athletic data. It’s a different approach to football recruiting and as a web-based product requires a site that is easy-to-use for fans while also marketing […]
As marketers, we are fortunate to live in an era of big data like no one who came before us. We have actual numbers to back up best practices, from how often to post on social media for optimal engagement to the ideal length of a blog post, and everything in between. These strategies previously […]
When designing a hospital website, there are a number of unique challenges to take into consideration. Hospitals cater to a wide audience with a multitude of needs, which can make it difficult to create a cohesive website that addresses as many of those needs as possible. However, there are some general guidelines you can follow […]
Good inbound marketing requires an intricate strategy that takes audience, content and communication channels all into account. It requires someone who understands each of those components and how they work together. It’s a very different way of looking at marketing plans and to do it well, you need a partner who can guide you through […]
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