Perspective, tips, and insight

Articles to help you improve your digital marketing

Designing for the digital fold—myth or must?

designing above the digital fold
The phrase "above the fold" originated from the time of the newspaper (for the younger readers out there, a newspaper is a ream of large, unstapled paper sheets used to convey news and information). In brief, "above the fold" means that publishers and designers ought to put the most important content and calls-to-action above the physical fold line of the page.

But as newspapers go the way of the dinosaur, and news publications move to digital, does this concept still exist? Should important content be placed at the top of the homepage, so users don't have to scroll to find it? Or are web-surfers unbothered by scrolling, making the digital fold a myth?

Web Development Case Study: Tracking Football

A phased website development approach leads to greater success

Tracking Football LLC is a football recruiting service that helps college and professional football teams identify key recruits based on independent athletic data. It’s a different approach to football recruiting and as a web-based product requires a site that is easy-to-use for fans while also marketing and educating their targeted prospects.
Tracking Football Web Design Home Page
When Tracking Football contacted TBH Creative they had a functional website that they had outgrown. It was a complicated new approach they were bringing to the industry, and the website didn’t educate the marketplace well enough. They needed a more polished design. And they had some new ideas for their service that required custom online functionality. Our first step? Define a phased approach to get the new site out working in the market in the short term while strategically adding functionality upgrades over time.

What is the ideal length of a blog post?

Man and woman reading on tablet
As marketers, we are fortunate to live in an era of big data like no one who came before us. We have actual numbers to back up best practices, from how often to post on social media for optimal engagement to the ideal length of a blog post, and everything in between. These strategies previously relied on gut feelings and educated guesses.

Today, we are digging into the data to explore exactly how long a blog should be for SEO. From clients, we often hear out-dated ideologies about the right length for a blog post in 2017. About a decade ago, the experts cited 250-500 words as an optimal length for blog articles to accommodate readers' short attention spans.

Best practices for hospital website design

hospital website best practice
When designing a hospital website, there are a number of unique challenges to take into consideration. Hospitals cater to a wide audience with a multitude of needs, which can make it difficult to create a cohesive website that addresses as many of those needs as possible. However, there are some general guidelines you can follow to ensure your hospital website is successful. Check out the following tips and best practices to help get you started.

Four skills to look for when hiring an inbound marketing agency

Partnership Strategy Meeting
Good inbound marketing requires an intricate strategy that takes audience, content and communication channels all into account. It requires someone who understands each of those components and how they work together. It’s a very different way of looking at marketing plans and to do it well, you need a partner who can guide you through the process.

What should you look for in an inbound marketing agency?

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