Year: 2016 Posts

Hashtags are used on social media to tag keywords or phrases in your own posts that you want to be easily found by others posting with the same tag. On sites like Facebook, Twitter, and Pinterest, adding the “#” sign at the beginning of a word creates a clickable link that will open a page […]

Have you ever heard the saying, “Don’t sweat the small stuff?” That may work in some cases, but we believe that details are of the utmost importance on a website. A common mistake when creating a website is to not spend enough time on the details. Whether due to time or budget restraints, or just […]

Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers. So you want to send an email newsletter but you don’t know where to start? After you […]

Twenty years ago a marketing budget had categories for advertising – broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on […]

If you Google “The Creative Process”, you’ll find roughly 170 million different ways of explaining how creatives travel from start to finish. One common theme I’ve noticed in my reading is that, for most of us, it’s a messy process. When I think about the steps I take to design elements for clients, it varies […]