Is Amazon Fire the biggest competitor for iPad?

This week, Amazon released the newest generation of Kindles. The traditional Kindle is $79. There are two brand new touch Kindles: $99 for the WiFi version and $149 for the 3G version. The Kindle Fire is only $199.
Kindle:
Kindle Touch:

Kindle Fire:


The Kindle Fire is the most talked about Kindle this week. It is the first full color Kindle for magazines, books, movies, web browsing, and more.  It is very similar to the iPad, but not identical. The Kindle Fire is significantly smaller and cheaper than the iPad, which may make more users choose Kindle over iPad. Amazon has worked hard the past few years. They now have online movie streaming, music, ebooks, magazines, and more. Amazon has made it easy to literally have everything at your fingertips.

Amazon also has a great tool on every Kindle order page. You can compare every Kindle they are currently selling. This is a very user-friendly tool if you are indecisive about which Kindle to get. I have the last generation Kindle. I’m still not too sure how I feel about the new color and touch Kindles. I like the e-Ink versus a backlit screen. It is difficult for me to read for extended periods of time on a backlit screen. However, everyone is different!  Most people do not like change. I remember just a few years ago, I stated I would NEVER get a touch screen cell phone. I currently have a Droid X. It’s funny how technology becomes less scary as years pass.

How do you feel about the new Kindle lineup? Competition for the iPad or just another e-reader?