Email marketing has been proven and well-known as a strong marketing platform for several years. The idea with Facebook is to integrate the opportunity for more subscribers from your Facebook audience. There might be some overlap of content and members, but that is okay.
Depending on your email marketing vendor, there may be a built-in social media tool or feed.
|Kermans Fine Flooring integrates an email subscription option on its Facebook page using a Constant Contact app.|
|Chili's Email Subscription page offers an email form that requests some additional information and suggests "exclusive offers".|
|Chili's promote its Email Subscription "Club" page in third position of 8 custom tabs.|
|JCPenney Email subscription page requests basic demographic information and includes option for mobile email.|
|Hallmark combines its email sign up page with other "join" promotions. The "Sign up now" button links |
to an external page via their email vendor to collect subscription information.
As you grow your email list, consider tweaking your sign-up to gather some product or preference information from your subscribers as well. This data will help you to focus your messaging and send them specific content messages that will interest them the most.