Visitors will do a lot of clicking around on your Facebook business page; in fact, this social presence can serve as a mini-website. Keep in mind that some potential customers and clients will get all of their information about your company from the Facebook business page.
The basic Facebook business page format is the same for everyone, the more interesting you can make it, the better. As you build a plan to offer dynamic and valuable content through your presence, your Facebook business page's likes will continue to grow.
How Facebook business pages workEach Facebook business page includes a customizable navigation bar of tabs. Each tab is represented by a small, related photo (111x74px).
|Screengrab courtesy of Hubspot article on |
How to Create Custom Tabs
Fans, or people who already like your page, will see your company's Facebook status posts as part of their default news feed. If your fans click your name next to any post, they will go to your Facebook homepage—and, hopefully, these users will click around for more information using the custom tab options. Building a customized Facebook business page ensures a greater chance of engaging with users and making a positive impression.
Did you know? On average, Facebook users spend six hours a month on Facebook.
A couple more statistics
With over 500 million users, Facebook is now used by 1 in 13 people. Over 250 million of Facebook users (over 50%) log in every day, and the average user has about 130 friends. The number of friends per average user is expected to continue expanding.
Facebook has one billion users; 600 million mobile users; more than 42 million pages and nine million apps.
Common tabs to consider incorporating into your Facebook business page include:
- Welcome Message or "Like" page
- Employment Opportunities
- Photos and Albums
- Email Newsletter Sign-Up
- Social Media Feeds
- Promotions/Coupons/Special Offers
- Facebook Shops/Product Shopping Carts