Understand client needs and goalsOne of the primary goals of design research is to develop a solid understanding of the client, including business needs and goals. This research should result in a clear idea of how a business aims to use its website as a marketing tool.
Define your audienceDesign research includes defining your audience and their expectations. This is one of the most important aspects to take into the design process, as who you're designing for influences a wide range of choices. Find out more about defining your audience.
Develop technical specifications and requirementsAnother goal of design research is to start developing potential technical requirements for a project. For example, if you find that an industry is highly centered around mobile use, this tells you that a mobile solution might be necessary for the project. Or, you might find that the client's needs will be best met with a content management system. All of these specifications can potentially influence design choices, so it's important to conduct this research beforehand.
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