Month: May 2013 Posts

What comes first the design or the content?

It’s like the age-old question of chicken vs egg: When planning your website what comes first the design or the content? The answer will likely vary depending on if you’re asking your designer or your copywriter. After all, you can’t have an effective design if you don’t know anything about the content but you can’t […]

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Using CSS Preprocessing to Speed Up Development

As websites become more complex and designs break the boundaries of standard HTML, we are seeing a rise in the use of CSS preprocessors. CSS preprocessing allows developers to write clean code in a programming language, rather than static syntax. The preprocessor rewrites this code into the CSS. This process greatly increases development workflow and […]

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The importance of the call to action

One of the key differences between writing for the Internet and writing a print piece is the call to action. Yes, all good marketing writing includes a call to action, however, on a website the call to action has functionality. On your website you have the opportunity to guide the reader right where you want […]

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2013 Color Trends for the Web

The web has fads that come and go, and color is one of these trends to keep in mind. The use of color on a website sets the mood and visually communicates the brand personality of a website. For 2013, we are seeing both the use of calmer, more subdued color palettes as well as […]

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Using style tiles to streamline the web design process

Narrowing down a website design can be a tricky process. Sometimes it’s perfect on the first try, sometimes it takes multiple versions of design mock-ups before settling on a final look. This is commonly just an accepted part of the design process, but wouldn’t it be great if there was a better approach? Wouldn’t it […]

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