Tuesday, November 27, 2012

Facebook Tabs Example 3: Photos

Throughout this month, we're focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we focused on Employment/Career Opportunities page tabs. This week—Photos and photo albums.

A picture is worth a thousand words. This is true for your marketing including your website, blog, and social media profiles. On Facebook, engagement rate for photos averages 0.37% where for text-only posts the rate is 0.27%—this translates to a 37% higher level of engagement for photos over text. [Source: MGD Advertising]

Facebook photos and albums for your custom business Facebook tab should include:
  • Images are organized in albums
  • Images include captions or descriptions
  • Images are interesting and reinforce your brand
Lost for ideas on what kinds of photos to add to your custom business Facebook tab? Try one of these ideas for an album:
  • Photos showing examples of your work, service, or product
  • Photos of your staff working and collaborating, including pictures that show personality
  • Behind-the-scenes photos of your business or office space
  • Photos from events
  • Infographics

    Here are some examples of organization and content of Facebook photo albums for businesses:

    There are three types of photos inside your 'photos' tabs:

    By default, Facebook will load your photos, even timeline pictures, in a non-categorized manner.

    1) Photos of [your business] (if applicable) 
    This category will appear if your business has been tagged in photos. Learn how to tag your business in Facebook photos.

    Purdue University's tagged category is a good example showing the wide variety of photos
    that might appear in this type of album.
    Note: If your business is well-known and popular, other Facebook users might tag your business in photos they upload. Therefore, the "Photos of [your business]" album will require some monitoring to ensure positive representation your brand.

    2) Photos
    Starbucks' main photo tab shows an assortment of photos and continues to grow.
    3) Albums
    By default, if you have videos, this albums will display first in the list of albums.

    Tip: Organize your albums by interest to your audience.

    Kermans Fine Flooring in Indianapolis has done a nice job organizing their photo albums
    to focus on the main interests of their customers.
    Chili's has a helpful photo album for "Salads & Sandwiches" that includes more imagery
    for meal selections than their printed menu does!

    Northpoint Pediatrics uses a photo album to introduce their team of pediatricians on their Facebook page.
    They also have a separate album for nurse practitioners and administrators/office staff.

    Kermans Fine Flooring has an album to show off their rug winners.
    Kermans chooses a new rug winner each month.
    They included a caption within the album to entice others to participate,
    and they ordered this album first in the list of albums.
    Generally, we suggest you to include captions on your photos and albums whenever possible.

    Here are a few additional how-to articles to help with your get started with photos via custom tabs to on your Facebook business pages:


    Tatum

    About the author | Tatum Hindman

    Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and sitting down with clients to define online marketing goals. She likes to blog about questions or topics that clients ask about as well as sharing new tricks.

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