Careers and employment pages are common on company and organization websites, and those job openings should also be considered for marketing through your Facebook page. With the current unemployment rate at 7.9%, there are a lot of people on the hunt for job leads. On average, we spend over 26 minutes every day on Facebook. That’s a lot of time! Take advantage of Facebook’s built-in audience and promote opportunities at your company or organization where they already “hang out.”
A Facebook employment opportunities page tab should:
- List open positions, as well as a link to apply or learn more
- Overview information
- Benefits package details
- Company culture description (using words, photos, and/or videos)
- Social share links for promoting job postings
Here are some examples of different methods to present your company Employment Opportunities on Facebook with custom tabs:
|Starbuck’s Careers Facebook page tab is extremely well-done. It contains relevant information about openings
as well as a careers overview, search functionality, video about the company culture,
benefits package list, and even imported feed of @StarbucksJobs tweets.
|Constant Contact’s careers page tab makes it easy to find open positions. They even integrated
a search at the top to filter the openings. Each job includes easy sharing widgets.
The tab also includes a short video about employment with Constant Contact.
|Gap has a very custom careers page tab that they call “Work for Us.” It has a friendly tone in line
with its casual-professional brand. It integrates photography with thoughtful functionality
including the dropdown filter/search choices, embedded sharing options, and even jobs matching
your profile (via Work for Us—Facebook’s #1 Recruiting App).
|McDonald’s has a clean and well functioning careers page tab. Corporate jobs filter
and display right on the Facebook page. Restaurant jobs use proximity and link to local
restaurant opportunities. By the way, if you haven’t seen it, the McDonald’s website is very well done.
|Ameriprise Financial is an example that does not have complex functionality—and, it doesn’t need it!
Its simple and clean page layout clearly presents what it’s like to work at Ameriprise
and links to related information. My only recommendation for improvement would be to integrate
a search function and include a link to open positions. It’s a nice starting point for job seekers.