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Facebook Tabs Example 3: Photos

Check out a newer version of this post! Facebook no longer uses tabs in this way, but you can use a cover photo as a "Welcome Message" variation. For more current tips, head over to our instructions for a great Facebook cover photo article.

Facebook Tabs Example 3: Photos
Throughout this month, we're focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we focused on Employment/Career Opportunities page tabs. This week—Photos and photo albums.

Facebook Tabs Example 2: Employment Opportunities

Throughout this month, we're focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we focused on Welcome Message or "Like" page tabs.

Careers and employment pages are common on company and organization websites, and those job openings should also be considered for marketing through your Facebook page. With the current unemployment rate at 7.9%, there are a lot of people on the hunt for job leads. On average, we spend over 26 minutes every day on Facebook. That's a lot of time! Take advantage of Facebook's built-in audience and promote opportunities at your company or organization where they already "hang out."

A Facebook employment opportunities page tab should:
  • List open positions, as well as a link to apply or learn more
Additional features to consider including:
  • Overview information
  • Benefits package details
  • Company culture description (using words, photos, and/or videos)
  • Social share links for promoting job postings

    Here are some examples of different methods to present your company Employment Opportunities on Facebook with custom tabs:

    Starbuck's Careers Facebook page tab is extremely well-done. It contains relevant information about openings
    as well as a careers overview, search functionality, video about the company culture,
    benefits package list, and even imported feed of @StarbucksJobs tweets.
    Constant Contact's careers page tab makes it easy to find open positions. They even integrated
    a search at the top to filter the openings. Each job includes easy sharing widgets.
    The tab also includes a short video about employment with Constant Contact.

    Gap has a very custom careers page tab that they call "Work for Us." It has a friendly tone in line
    with its casual-professional brand. It integrates photography with thoughtful functionality
    including the dropdown filter/search choices, embedded sharing options, and even jobs matching
    your profile (via Work for Us—Facebook's #1 Recruiting App).

    McDonald's has a clean and well functioning careers page tab. Corporate jobs filter
    and display right on the Facebook page. Restaurant jobs use proximity and link to local
    restaurant opportunities. By the way, if you haven't seen it, the McDonald's website is very well done.
    Ameriprise Financial is an example that does not have complex functionality—and, it doesn't need it!
    Its simple and clean page layout clearly presents what it's like to work at Ameriprise
    and links to related information. My only recommendation for improvement would be to integrate
    a search function and include a link to open positions. It's a nice starting point for job seekers.

    Social media is marketing tactic that is becoming more and more relevant to your customers. Employment pages on your website have always been important to recruit new talent, but including them on social media profiles is an extra push and may possibly be where they find you.

    You don't have to choose an overly-complicated option to start promoting job openings through a tab on your Facebook business page. SmartRecruiters offers a helpful careers app for small to medium sized businesses. This app will:
    • Display available jobs.
    • Allow Facebook users to like and share available jobs.
    • Sync their job listings with SmartRecruiters’ recruiting software—which is cloud-based and requires no downloading or upkeep. This way, businesses can manage the hiring process from start to finish.
    Interestingly, in conjunction with your Facebook careers page, do not forget about your LinkedIn Company page. Some experts claim that your LinkedIn company page may even be more important than your website careers page.

    Website Design Project: Indy Connect Now

    We launched a new website for Indy Connect Now.

    We worked on this project in a very quick time frame of less than one month from start to finish. As we learned about the initiative and relationship to Indy Connect and CIRTA organization, we designed a logo to represent the initiative and created a custom web design that pulled from the elements of CIRTA with a unique twist. The focus of the website is to gain signatures on the petition for mass transit, so we placed the petition in a prominent position on the home page. The website is connected to our Content Management System for easy maintenance, and our solution included a custom application with reporting on the petition signatures.

    LinkedIn: Groups vs. Company Pages

    LinkedIn might be a social network with over 175 million users, but it behaves a lot like a virtual trade show or conference networking event. LinkedIn enables its users to network professionally, post and find jobs, and ask/answer questions. LinkedIn users can discover the people employed by a certain business and see for which businesses a certain person has worked.

    What are LinkedIn Groups?

    LinkedIn Groups are a lot like other communities and tribes online. They are what LinkedIn developers call smaller professional networks organized within LinkedIn. Users voluntarily join LinkedIn Groups to network further with other like-minded professionals within LinkedIn’s greater social network. LinkedIn Groups thrive when someone with community management skills owns and manages the group’s community or tribe.

    Influencers in the LinkedIn Group "Social Media Marketing" actively demonstrate
    their social media prowess through discussions on the forum.

    As a user, you can join a LinkedIn Group in order to:

    • Connect with like-minded professionals by areas of interest.
    • Start or join discussions by sharing insights, posting articles, asking/answering questions, and creating polls.
    • Promote your affiliation with groups as part of your profile.

    As a representative for a company or organization, you can start or sponsor a LinkedIn Group in order to:

    • Build relationships with customers and affiliates.
    • Gain access to other professionals.
    • Position your company's employees as thought leader professionals as thought leaders.

    You can browse existing LinkedIn Groups by visiting the social network’s Groups Directory page.

    What are LinkedIn Company Pages?

    LinkedIn Company Pages are profile pages for businesses and organizations. As with any social media presence, building up a solid base of followers is key to a successful strategy.

    Mashable's robust LinkedIn company page maximizes the social network's offerings.

    To grow your company’s LinkedIn network, promote your presence there by adding follow buttons to your website, writing a blog post about your presence, and telling followers on your other social networks to follow you on LinkedIn, too.

    Many companies maintain LinkedIn Company Pages to enhance their reach. (See above to glimpse a screen grab of TBH Creative's LinkedIn Company Page.)

    Even without putting any effort into building your company on LinkedIn, chances are many of your employees are updating their Personal LinkedIn Profiles to show where they work. Every LinkedIn user that connects with an employee’s Personal LinkedIn Profile may potentially click on your company’s name and navigate to your company page which is why it's important to maintain this web presence.

    Unlike Facebook, LinkedIn allows businesses to use Company Pages to add multiple products with enough room so each can stand out. When LinkedIn users visit your Company Page, they can see which products and services, produced by your company, are recommended by their LinkedIn connections.

    As a representative for a company or organization, you can create a Company Page in order to:
    • Maintain basic information about your company and refine its description.
    • Post jobs using “careers” tab to advertise openings at your company.
    • List products and services to broadcast your company’s offerings to a wide network of professionals.
    • Promote your business using a LinkedIn Ad Campaign
    • Use LinkedIn's built-in analytics data to determine if your efforts are helping you reach your strategic web marketing goals.
    • Broadcast news and other important messaging.

    Let's get started

    Facebook Tabs Example 1: Welcome message

    Check out a newer version of this post! Facebook no longer uses tabs in this way, but you can use a cover photo as a "Welcome Message" variation. For more current tips, head over to our instructions for a great Facebook cover photo article.

    Throughout this month, we're focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we introduced why businesses and organizations should consider using custom Facebook tabs. Now, we're focusing on specific examples of effective custom tabs. First up? "Welcome Message or "Like" page" tabs.
    smiling woman sitting at her laptop computer
    A welcome message is a useful type of custom tab to include on your Facebook page. Use one to reinforce your brand image. Consider it a friendly hello page—a home page for your visitors to check out when visiting your Facebook business page that's more welcoming than the default timeline page.

    Facebook Tabs: Simple answer to why and how it works

    Several clients have asked why they should customize their Facebook business pages. The simple answer is that they can drive web traffic to your website, reinforce your other online marketing efforts, and increase sales and engagement.

    Visitors will do a lot of clicking around on your Facebook business page; in fact, this social presence can serve as a mini-website. Keep in mind that some potential customers and clients will get all of their information about your company from the Facebook business page.

    The basic Facebook business page format is the same for everyone, the more interesting you can make it, the better. As you build a plan to offer dynamic and valuable content through your presence, your Facebook business page's likes will continue to grow.

    How Facebook business pages work

    Each Facebook business page includes a customizable navigation bar of tabs. Each tab is represented by a small, related photo (111x74px).

    Screengrab courtesy of Hubspot article on
    How to Create Custom Tabs
    Via custom tabs, you can create a much richer user experience for your Facebook audience and control the content that your followers see when they visit your page—and, anyone who visits your Facebook business page is a potential customer or client.

    Fans, or people who already like your page, will see your company's Facebook status posts as part of their default news feed. If your fans click your name next to any post, they will go to your Facebook homepage—and, hopefully, these users will click around for more information using the custom tab options. Building a customized Facebook business page ensures a greater chance of engaging with users and making a positive impression.
    Did you know? On average, Facebook users spend six hours a month on Facebook.

    A couple more statistics
    With over 500 million users, Facebook is now used by 1 in 13 people. Over 250 million of Facebook users (over 50%) log in every day, and the average user has about 130 friends. The number of friends per average user is expected to continue expanding.

    Facebook has one billion users; 600 million mobile users; more than 42 million pages and nine million apps.

    Common tabs to consider incorporating into your Facebook business page include:
    1. Welcome Message or "Like" page
    2. Employment Opportunities
    3. Photos and Albums
    4. Videos
    5. Events
    6. Map
    7. Email Newsletter Sign-Up
    8. Social Media Feeds
    9. Promotions/Coupons/Special Offers
    10. Facebook Shops/Product Shopping Carts
    Next week we will provide examples of each custom tab listed above.

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