Traditional Marketing vs. Online Marketing Tactics

It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment.

Don't get me wrong, there is nothing wrong with traditional marketing tactics (brochures, radio, newspaper or magazine ads, etc.) -- they have their place and can be effective.

But the truth of the matter is that they are not as powerful as online marketing because audiences are different than they used to be. People are online, they are Facebook, and they read less newspapers and magazines. Traditional marketing efforts are simply not reaching the magnitude of people that online methods can. We want to read about companies, services and products in our pajamas, at night, and at our convenience...Or even get some of that info right in our phones via a Twitter or blog feed.
There are 1,630,625,048 Internet users around the world.
The majority will use the web to research businesses, products, or services that interest them.
Flaws of traditional marketing tactics.
  • Difficult to measure results and ROI.
  • Limited distribution.
  • Limited control and timely/costly to make changes.
Advantages of online marketing
  • No printing or postage costs.
  • Measurable results (Google Analytics).
  • Opportunity to reach unlimited clients, customers, partners anytime, anywhere.
  • Chance to present your business bigger and compete with the industry big companies.
  • Easy to make changes and oftentimes directly in your control. (Content Management System)
  • Growing and changing technology means opportunity to beat your competitors who cannot keep up with the times.
  • Quick and easy online payments via credit card. No sale people, no customer service, just click, click, sale, profit!!

Tatum

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and sitting down with clients to define online marketing goals. She likes to blog about questions or topics that clients ask about as well as sharing new tricks.

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