Perspective, tips, and insight

Articles to help you improve your digital marketing

Traditional Marketing vs. Online Marketing Tactics

It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment.

Don't get me wrong, there is nothing wrong with traditional marketing tactics (brochures, radio, newspaper or magazine ads, etc.) -- they have their place and can be effective.

Umbraco CMS: Features and Flaws

Umbraco is a free ASP.NET CMS that also allows you to create your own design and allows editing with an integrated WYSIWYG editor that is a lot like Microsoft Word.  It has over 85,000 active users/installations.

I would say the number one thing that I don’t like about Umbraco by just looking at their site is that they have a security hole in their installation. They mention it on their home page, but that would still deter myself from using their system, especially for any clients or businesses. I haven't had a chance to build a site with Umbraco, but I'll try my best to give a good summary review.

Great Features of ExpressionEngine CMS

Great Features of ExpressionEngine CMS
ExpressionEngine is built with PHP and it has many great features. I have the most personal experience with ExpressionEngine, so thought I would start here in my evaluation of Content Management Systems.

ExpressionEngine allows you to create your own design, so you can create the website that you want. I really like the support system that it has including an extensive forum, video instructions, user guide, and professionals standing by to help you with any questions that you have.

The power and pitfalls of Content Management Systems (a series)

Which CMS should you choose?
Learn about the pros/cons and see some samples.
Content Management Systems (CMS) have been around for a little over a decade. Over the past couple of years, they have become a “must have” for a website. A CMS is a software tool built with scripting language and a database that allows a company to control content, navigation, documents and more on their public website via a secure “backend” portal. With a CMS, companies can edit their public website without knowledge or training in HTML or CSS.

Meet Shannon, Web Design Intern at TBH Creative

Shannon is the newest Web Intern at TBH Creative. She is fun, loves website design and code, and wants to learn as much as she can about Indianapolis website design. We hope to help her with that! Shannon wrote a little bit about herself below and will be contributing to our design blog over the next weeks with things she learns related to web design and web development.

Who is a Shannon you ask; well I’ll let you in on some secrets.

In addition to TBH Creative, I work at Starbucks on 15th and Capitol, containing one of the busiest drive-thrus in the nation, and I’m a web designer/developer at heart. Prior to TBH Creative, I’ve had enough time to complete two websites that I built with CMS through Expression Engine. The first website I designed was for my friend, Robin Wolf. She’s a photographer and she wanted something simple to show her work. The second website I built was for my father’s church, North West United Methodist Church. I graduated from Indiana University in 2009 with a Bachelors Degree in Informatics focusing in Fine Arts.

Hospital Record of Giving in 2009 -- $380,967,283

TBH Creative is proud to have designed and developed a website for the Sisters of St. Francis Health Services (SSFHS) community benefits report. The website serves as a 2009 record of their community giving, efforts, and dollars contributed. In 2009, the hospitals combined gave almost $381 million in health services to their respective communities across Indiana. Visit the site.

The website is a duplication of their site from 2008 with a few enhancements and upgrades.

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