Thursday, July 28, 2016

Why spending time on the details can make or break your website

Have you ever heard the saying, “Don’t sweat the small stuff?” That may work in some cases, but we believe that details are of the utmost importance on a website.

A common mistake when creating a website is to not spend enough time on the details. Whether due to time or budget restraints, or just lack of experience, minor steps in the website creation process often get rushed through or left out entirely. This can be a costly mistake—those details can make the difference between a good website and a great website. Focusing on the details will help you stand out from the competition and create a more positive experience for your users.

So what are some of those details? Read below the five aspects of a website where details matter the most and how you can benefit from making improvements in each area. Use this list as a guide to pinpoint any missed opportunities on your website.

Thursday, July 21, 2016

6 strategies for writing a successful email newsletter

Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers.

So you want to send an email newsletter but you don't know where to start? After you have determined your goals (e.g., increase revenue? attract more visitors to your website? connect with customers? grow your social media following?), you'll need to follow some basic next steps, such as build your subscriber list, find a vendor to help you deploy your messages, set a schedule that you can consistently keep, and work on its design.

Woman checking phone
While you're completing these set-up tasks, don't forget to allocate time to plan your messaging. Email newsletter success is hard to achieve without strategic copy. Your messaging, if crafted with care, will help you build trust and loyalty with your potential customers—and, trust and loyalty will help convert potential customers into fans. Here are some editorial secrets for email newsletter success.

Thursday, July 14, 2016

How much of your 2016/2017 marketing budget should be allocated for digital marketing?

Twenty years ago a marketing budget had categories for advertising - broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on greater importance.
Technology report

Today’s business marketing budgets need to account for full digital marketing strategy and activities. With that shift comes questions:

  • How do you include digital marketing in your company marketing budget? 
  • What percent of your marketing budget is allocated for digital vs traditional advertising?

Thursday, July 7, 2016

The Big Idea: A Designer’s Perspective on The Creative Process

The Big Idea original sketch

If you Google “The Creative Process”, you’ll find roughly 170 million different ways of explaining how creatives travel from start to finish. One common theme I’ve noticed in my reading is that, for most of us, it’s a messy process. When I think about the steps I take to design elements for clients, it varies somewhat based on the amount of information I have. But it almost always involves the following:

Wednesday, July 6, 2016

We're Hiring a Project Manager: Join our Team and Share

Join our team!  TBH Creative is hiring a Project Manager. The position will take on the management of client projects with the goal of delivering every project on time, within budget and within scope. If you enjoy the small business / fast-paced environment and love marketing, you may be a good fit.

The ideal candidate will be a self-starter and good communicator. We are looking for an experienced project manager of digital marketing projects and tools such as website redesigns or inbound marketing campaigns in Hubspot.

We are a motivated team, and we work on awesome projects. We are hard-working, and we never miss a deadline. Our office is located in Carmel, Indiana, in the Carmel Office Suites (Keystone and Carmel Drive). We offer virtual working arrangements and flexible schedules.

Subscribe to this blog