Month: July 2016 Posts

6 strategies for writing a successful email newsletter

Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers. So you want to send an email newsletter but you don’t know where to start? After you […]

Read more

How much of your 2016/2017 marketing budget should be allocated for digital marketing?

Twenty years ago a marketing budget had categories for advertising – broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on […]

Read more