While it’s true that a website that looks dated leaves a bad impression on your audience, website design isn’t just about looks. Your website is a business tool and if it’s not updated frequently it won’t perform to standards. So…
How often should you redesign your website?Short answer: Every 2-3 years.
Ready for a little more detail? Let’s review three important reasons to not let your website get stale.
Ensure your site matches your marketing strategy.Your website is one of your most visible marketing communication tools. As such, it’s critical that its message matches your sales presentations. Keeping a site current is about more than just updating a few pages to make sure all products and services are listed. It’s about reflecting your corporate image and having a consistent voice with your offline sales and marketing activities.
It’s also about your audience. Over time, websites have a tendency to become cluttered and unorganized. The best laid plans can fall flat with one too many updates. And the most organized menu structure can become messy when trying to squeeze in too many pages to an outdated site architecture. Look at your site analytics. Are your users getting where they need to go? Is your key information easy to find? If not, it’s time for a redesign.
Empower your website with an inbound marketing plan.
The most common reason for redesigning websites: to update the design
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