Month: May 2015 Posts

Three important inbound marketing trends

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy. If there’s one thing […]

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6 tips for creating a successful landing page

A landing page is a useful inbound marketing tool. Essentially, a landing page is a standalone page on your website that aims to engage visitors in a specific action. The primary goal for most landing pages is to capture leads by collecting information from visitors. A landing page may do this by driving users to sign […]

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5 reasons brand identity is important for your business

The importance of brand identity

A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]

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What is wireframing, and 6 reasons wireframing is important

When starting a new website, planning always comes first. This involves a variety of steps to help brainstorm ideas and define your web strategy before anything is designed or developed. One technique that is crucial to the planning process is wireframing. In this article, we’ll take a look at what wireframes are and why they […]

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