Types of website traffic and how to increase them​: Search traffic

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your website through search.

Search traffic

Search traffic consists of people who get to your website through search engines such as Google or Bing. For example, if a user conducts a search for "marketing services" on Google and clicks on the link to your website in the results list, that would be search traffic.

Search traffic is important because it shows if and how people are finding your website. It's also a good indicator of the amount of visitors who are coming to your website because they are already interested in what you are offering. The higher your search traffic, the more potential customers you are drawing in to your website.

Google, Bing, and Yahoo are three of the most popular search engines in the US.

Types of search traffic

There are two major types of search traffic:

Organic search: Organic search results are website listings that are displayed based on their relevance to the keywords entered by the user. Search engines display websites in order of their search ranking, which is determined by a number of factors. (Check out Google's "How Search Works" site to find out more about how search engines function.) Organic search traffic includes all website visitors that get to your website by clicking on one of these search results. Many analytics reports will provide an overview of which keywords users searched for in order to find your website.

Paid search: Paid search results are essentially ads purchased by businesses so that their listing will be displayed as a top result for certain keywords, such as through Pay-Per-Click advertising. Paid search traffic consists of users that get to your website by clicking on one of your paid advertisements.

Google displays paid search advertisements in various places among its search results.

How to increase organic search traffic

Search engine visibility is crucial to attracting a wider audience and to the overall success of a website, so it's important to take search traffic into consideration when developing your online marketing strategy. There are a variety of methods you can use to increase the amount of search traffic to your website. Here are some ways to get started:

Develop an SEO strategy: Search engine optimization (SEO) is the process of increasing your website's ranking in search engines. It's important to develop a clear SEO strategy and set specific goals for your website. This will help you to determine what SEO methods will work best for your business and ensure that you can easily measure their success.

Keyword research: Keyword research is a crucial part of a successful SEO strategy. You need to determine a list of keywords that are relevant to your business and that users might be searching for to find your website. Then, these keywords need to be integrated into your content and used frequently across your website, allowing search engines to associate your website with those search terms. This process can take some trial and error to perfect, but it is necessary in order to improve search traffic. For more information, check out our post on choosing the right keywords.

Content marketing: Content marketing is a great, cost effective way to increase search traffic. Generating online content through strategies such as blogging, case studies, or social sharing can help boost your website's search ranking. Keep in mind that any content you create should be relevant to your business and should incorporate your selected keywords. Learn more about how to increase website traffic using inbound marketing techniques.

Coming up

In our next post in this series, we will continue discussing the different types of website traffic with more information on referral traffic.

In case you missed it, check out the first post in this series which focuses on direct traffic.

What are your analytics saying about your website traffic?

TBH Creative can help you understand what your analytics data says about your website, and determine how best to use that information to increase your website's success. We have a variety of tools and solutions to help you achieve your website goals and stay on top of your results. Learn more about our analytic reporting services, or get in touch with us today!
Kayleigh

About the author | Kayleigh Circle

Kayleigh is a web developer at TBH Creative, specializing in front-end development and responsive design. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

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