Search trafficSearch traffic consists of people who get to your website through search engines such as Google or Bing. For example, if a user conducts a search for "marketing services" on Google and clicks on the link to your website in the results list, that would be search traffic.
Search traffic is important because it shows if and how people are finding your website. It's also a good indicator of the amount of visitors who are coming to your website because they are already interested in what you are offering. The higher your search traffic, the more potential customers you are drawing in to your website.
Types of search trafficThere are two major types of search traffic:
Organic search: Organic search results are website listings that are displayed based on their relevance to the keywords entered by the user. Search engines display websites in order of their search ranking, which is determined by a number of factors. (Check out Google's "How Search Works" site to find out more about how search engines function.) Organic search traffic includes all website visitors that get to your website by clicking on one of these search results. Many analytics reports will provide an overview of which keywords users searched for in order to find your website.
Paid search: Paid search results are essentially ads purchased by businesses so that their listing will be displayed as a top result for certain keywords, such as through Pay-Per-Click advertising. Paid search traffic consists of users that get to your website by clicking on one of your paid advertisements.
How to increase organic search trafficSearch engine visibility is crucial to attracting a wider audience and to the overall success of a website, so it's important to take search traffic into consideration when developing your online marketing strategy. There are a variety of methods you can use to increase the amount of search traffic to your website. Here are some ways to get started:
Develop an SEO strategy: Search engine optimization (SEO) is the process of increasing your website's ranking in search engines. It's important to develop a clear SEO strategy and set specific goals for your website. This will help you to determine what SEO methods will work best for your business and ensure that you can easily measure their success.
Keyword research: Keyword research is a crucial part of a successful SEO strategy. You need to determine a list of keywords that are relevant to your business and that users might be searching for to find your website. Then, these keywords need to be integrated into your content and used frequently across your website, allowing search engines to associate your website with those search terms. This process can take some trial and error to perfect, but it is necessary in order to improve search traffic. For more information, check out our post on choosing the right keywords.
Content marketing: Content marketing is a great, cost effective way to increase search traffic. Generating online content through strategies such as blogging, case studies, or social sharing can help boost your website's search ranking. Keep in mind that any content you create should be relevant to your business and should incorporate your selected keywords. Learn more about how to increase website traffic using inbound marketing techniques.
Coming upIn our next post in this series, we will continue discussing the different types of website traffic with more information on referral traffic.
In case you missed it, check out the first post in this series which focuses on direct traffic.