Thursday, January 8, 2015

How to best combine words and graphics

Your website has the potential to be one of your strongest marketing communication tools. How do you reach its potential? Engage your audience by telling them persuasive, authentic stories. One of the best ways to achieve your communication goals is to make sure your website images and copy are working well together.

Compelling graphics + credible words = better online communications


Let's learn more about how to best communicate on your website using both images and words...


How to combine graphics and words for impact: aka the infographic

Define infographic: a visual image, often a chart or diagram, that visually communications information, data or knowledge.
A good website communicates its message through both words and images. A better website combines those words and images so that they work together hand-in-hand, not just side-by-side.

An example of good online communication with a strong visual.

An example of well-thought-out online communication that uses its visuals to tell part of the story.

That latter example is from a TBH Creative project with a creative company called Art to Remember. As you can see, we didn't use what many people think of when they think of an infographic. What we did do is work with the client to tell their story visually. To use shorter - but powerful - copy lines that point to the graphics. And graphics that, in turn, reinforce the text.

Learn more about the story behind this project: Helping a creative business distinguish itself with custom illustrations and website strategy

Storytelling is an excellent way to engage your audience. 

Instead of just telling them about your features and benefits you're illustrating how your features benefit real people. And when you can literally illustrate your stories you can engage your audience on a whole new level. Learn more about the power of storytelling as a marketing communications tool. 

Intertwining graphics with your copy lets you reach your audience in multiple ways. In fact, we're going to borrow a graphic from a company that is a leader in the storytelling business: Pixar. This image does everything we're talking about in this series of posts about storytelling. It is engaging. It shares important information. It wraps up a story and an illustration all in one. And - even better for this post - it shares some great tips for storytelling. Not all of them are directed at business storytelling, but there are some real gems in this communication piece that any business can put to use.


How can you combine images and writing to tell the best story? Let us help.

TBH Creative offers Content Editing & Writing Services. Whether you need help polishing what you've started or want someone to start from scratch, we can help you make your website a powerful communications tool. Contact us to get your story started.
Barb

About the author | Barb Ruess

Barb is a project manager and content editor at TBH Creative and has worked online since there was such a thing. She uses her skills to manage development projects, organize websites, and create and edit content. She likes to blog about content writing, search engine optimization, and offer tips for a successful website project.

View more posts by Barb
 

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