When considering the cost of a website project, remember that your website is a 24/7 marketing tool. It can make huge impact on business success, gaining new clients, and winning project bids. Learn more about the importance of a great website.
Comparing web design services is not apples to apples.If you have not worked on a web project before, expect to see a large range of costs from different vendors. When you compare web design portfolios and proposal offerings you will see the difference in the solutions offered.
Let’s talk dollars.Research shows that your website offers the best and most measurable ROI. So let’s get down to business and determine a realistic budget.
We recommend that you spend at least 50% of your marketing budget each year on your online marketing strategy. For the sake of quick math, let’s say your monthly marketing budget is $8,000—that would be $4,000/month for website work. Maybe you spend a large chunk the first year to get a new website in place. Then, the following year use the dollars for analytic reporting, social media strategy, complementary email marketing with landing pages, search engine optimization, or other Site Success Manager™ projects.
The best things about your website is that you can easily test out new things, check statistics, adjust, tweak, and do it all over again to find what works best. By keeping money in your budget for online strategy year round, you will be ready for new ideas or technology to maintain a competitive advantage.