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5 tips for effective web design

5 Tips for Effective Web Design
What makes a website good is an effective design. I have thought long and hard about what type of effective web design tips to list without leaving the list too long. Here are some of the tips that I came up with. The design needs to include:
  1. Use white space
  2. Avoid whole Flash websites
  3. Use accessible dropdown menus
  4. Embrace simplicity
  5. Design with text instead of graphics

Website Redesign for RJE Business Furniture

Website Redesign for RJE Business Furniture
Your website home page is your first impression to your audience (your clients, partners and colleagues). Immediately, a business home page should answer the question "What do you do?" (or "What do you sell?" or "What do service do you offer?") and allow visitors to quickly and easily find what they need. These things should happen within seconds and without effort or thinking from the end-user. This is called intuitive web design.

Web Design Awards 2011

In honor of the Oscars this year, I decided to give out awards for my favorite designs of 2011. Some of the websites could go into many categories, but I picked out their best feature that they succeeded in creating.

Four Guidelines for Hosting Videos on your website

Video is visual, it's immediate and it's powerfully persuasive tool to communicate your message online. If you have invested in video production for your website, you need it to play and load properly without interruptions.

For hosting video, one of the major video sharing sites like YouTube, Vimeo or Kewego are good options.  As long as the hosting servers are optimized for video, any one of the above sites will do.  The important factors are:

File Size
Generally, you can get uninterrupted streaming when the video file is 5 megs per minute or less.  Of course there are a number of other factors involved not the least of which is how functional the visitors Mac or PC is.  I have found that the more junk I have on my Mac desktop, the slower my Mac performs and I think the same thing is true of PCs.

Download speed from the local Internet Service Provider (ISP)
The ISP may be experiencing a lot of video downloads taking up bandwidth or the video sharing site is having the same issue.

The first factor your video editor can control and the second not so much.

Here are some other guidelines:

  1. Design videos that are 2:30 or less in length. Videos that are longer should be broken into smaller videos which is a great way to market. A series has a higher perceived value than a single video. Also, viewers respond much better to a collection of 2 minute videos compared to one 30 minute video.   
    • TIP: The optimal length for a video is 1:30 - 2:00 minutes. 
  2. The content needs to be keyword relevant with appropriate KW density as well as well-written and compelling.
  3. Save videos as a .mp4 format. this format gives the best quality to file size ratio
  4. Minimize movement in the video, i.e., fast pans or zooms or animation that changes each frame completely.
A few of our clients have jumped on the video bandwagon and are seeing some great results. Check out their videos:
Content contributor to this post is Tim McKee of Traffic Geyser:

6 Secret Weapon JQuery Tricks

6 Secret Weapon JQuery Tricks
JQuery is a secret weapon being used throughout the web. If you aren't sure what it's being used for or when you've seen it, you'll soon find out through these great examples. JQuery is JavaScript code that allows a developer to create animation without Flash software. Plus most of the JQuery code doesn't take as long to develop or make changes.

Find out why mobile web design is good (and necessary) for your business

Find out why mobile web design is good (and necessary) for your business
As smart phones continue to climb in popularity, mobile web design is becoming extremely important for visibility and your online 'image'. And since the iPhone is now available for Verizon, more people will be joining the crowd with touch screen smart phones.

Mobile web design is important for your business. Why? Because your audience (clients, partners, supporters) are using their phones to find you and read about your business. They will be frustrated if your website does not work for them on their phones. This trend is not going anywhere. If anything, it will become more and more important in 2011.

Below are some important things to consider while creating a design for a phone.

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