Thursday, April 27, 2017

Beginner's guide to emoji marketing 👍😀

The use of emojis has drastically changed in a short period of time. Emojis are no longer just for making text messages and social media more fun – they’ve now become a popular marketing tool as well. And that should be no surprise! People are constantly finding new ways to express themselves and communicate in the age of the internet, and marketers have to stay in touch with those trends in order to remain effective. According to one study, “92% of the online population use emojis”, spanning all age groups. With statistics like that, marketers can’t ignore the potential that emojis can bring to a digital marketing strategy.

Emoji Marketing

If you are on board with the idea of incorporating emojis into your marketing strategy but aren’t sure how, we’ve got you covered. Read on for tips on getting started with emoji marketing, as well as some campaign examples for inspiration.

Thursday, April 20, 2017

How to upgrade your web design planning process

Successful companies know that they need a website. For some, simply having a website seems good enough, but not all websites are created equal. Not all of them get results. Maybe you’re expecting your digital efforts to bring in more leads, drive more sales, or increase your donor base, but you aren’t seeing the numbers move. When you look at your website, it seems great. But was it designed and written to achieve your goals?

How can you get past “good enough” to make your website do more for your business? The problem is not looks; it’s lack of strategy. Make sure that your investment in high impact graphics, amazing code, and creative copy pays off by upgrading your web design planning process.

Every organization is different, but some core planning steps are universal.
Creative team meeting

Thursday, April 13, 2017

How to tell which stock photo subscription service is for you

Gorgeous photos are an integral part of digital marketing. Statistics show people are drawn to good visuals and respond to them, 150% more on Twitter even. (HubSpot) While some companies are lucky enough to have a professional photographer on staff, many turn to stock imagery as their primary source of visual content. With so many providers, subscription levels, and copyright types, how can you tell which stock photo service is right for you?

We picked the brains of three representatives at popular stock photo vendors to compare their services and help you make the best choice for your business. Here's what the experts said:

Looking at photos

Thursday, April 6, 2017

Our best tip for a successful inbound marketing campaign

Inbound marketing campaigns are still fairly new for most organizations. Outbound and inbound marketing activities have merit. The trick to success is making sure you let each build on their own strengths. In this article we are going to focus on inbound marketing and the importance of the content to the success of the campaigns.

Why should you hire a writer for your inbound marketing?

Don't know much about inbound marketing? Read this inbound marketing campaign article for a basic overview.
Inbound marketing campaigns consist of pieces that build on each other and leverage the power of the Internet and email. They require a different perspective than other campaigns and, in our experience, they are more successful when an experienced Internet writer takes the reigns. That writer—or online content strategist—will help you develop the right mix of content and use that content to lead your audience through your sales funnel.
 

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