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Good strategies for bad comments on social media

One of the reasons some companies avoid creating social media accounts is because they're unprepared, especially for dealing with negative feedback. This intuition that with social media you're bound to encounter the bad with the good is unfortunately accurate, but it shouldn't be a deal breaker for growing your community online.

People are more likely to continue to be your customers if they feel like they know your company, they can believe in your company, and they like you. No one (and no company) is perfect. Errors are bound to happen. The key to making these errors work in your favor it to show your company is responsive when things do go wrong. When handled appropriately, negative comments can become an asset to your web marketing campaign.

Improving web forms: 6 tips for getting results

Web forms help users perform all types of actions online: contact, sign-up, order, subscribe, register—the list goes on. What do all of these types of web forms have in common? They need to be filled out.

No matter what action you want your users to take, if your web forms aren't designed to get the job done you aren't going to see results. Here are eight strategies to follow to help you increase the amount of users filling out your web forms.

1. Use proper placement.

Place your form prominently on your website. If your form is important, don't place it in the footer of your website or on a separate page. Include it on every page in a location that users can't miss it. The more it stands out, the more likely users are to fill it out.

Vimeo makes their sign-up form one of the most important pieces of content on their website by placing it in the header.

2. Design to stand out.

Use good design principles to help your form attract attention. Make sure the form stands out from the rest of your content while still matching your website's overall aesthetic. Pay close attention to details and style each element of your form, such as the buttons and input fields. Use a straightforward layout that won't confuse users. Also, take mobile users into consideration, and make sure buttons and fields are large enough for smaller devices.

The SVN2FTP website uses a creative design for their log-in form. It matches the look and feel of the site while still using a unique design in order to stand out.

3. Ensure usability.

If your form isn't easy to use, you run the risk of users abandoning it before it's completed. Provide clear instructions and use appropriate field labels. Include additional information or assistance for any fields that might not be clear to users. Most importantly, make sure the form works! Test it out on a variety of devices to ensure that all users can successfully complete your form.

4. Include error validation.

Users should be appropriately notified of any errors or mistakes when filling out a web form.

Ambiguous error messages quickly cause user frustration, so it's important to provide clear and useful guidance in the event of an error. Enough information should be given to the user to make it obvious what the mistake is and how to proceed in order to complete the form.

For more information about form validation, check out our post Form Validation: A Quick Win for Website User Experience.

5. Keep it short.

One of the easiest ways to increase the amount of users filling out your forms is to make those web forms as short and simple as possible. The less time your web form takes to fill out, the more likely users are to complete the process.

Consider what information is absolutely necessary and eliminate any unneeded fields.

The sign-up form only requires three fields, making it quick and easy for users to get started.

6. Provide an incentive.

Another way to get users filling out your form is to offer an incentive.

For example, if you want more users to sign-up for your email newsletter, consider offering a free download, coupon, e-book, or other enticing benefit that they will receive once they have provided their email address.

Social incentives can be great motivators as well. Some companies have had luck by displaying the number of people who have previously ordered a product or signed up for a service as a way to promote user interest.

The newsletter sign-up form at Web Designer Depot provides incentive by promising useful resources. It also entices users to sign-up by displaying the number of subscribers underneath the form.

Having trouble getting results form your web forms? We can help you to evaluate your strategy and make improvements to get you on track. Contact TBH Creative and find out where to start.

How to choose the right website development firm

How to choose the right website development firm
Choosing the best company to design your website can be tricky. How do you know you're picking the best partner for your website development project? Start by looking at three key website development variables to make the best decision:

Quality: Quality of design and quality of the programming behind the scenes are important things to consider. If you are in an industry where it's important to look cutting edge or use the latest in technology, quality of design and development are going to be your top priority.

7 Tips for website homepages that capture attention

Once you've attracted visitors to your website, how do you get them to stay? The best place to start is with the first thing visitors will see - the homepage. A well-designed homepage will capture the attention of your website's audience and keep them returning to your website as well as link them into the important information you company wants to share. Below are some tips to help you create a successful, engaging homepage.

1. Implement an appropriate design

It's important to make a good first impression on those visiting your site, and the look and feel of your website is your first chance at doing so. Therefore, ensure that your design is closely aligned with your marketing strategy and is appropriate for your target audience. An attractive, professional design will better engage viewers in your content.

2. Simplify your design

A simple design can hold attention better than a cluttered design. There should be a clear focal point on your homepage, whether that's a product, service, or message. This ensures that users are focusing on the most important content without being distracted by less important information.

The Birchbox website features it's subscription services on its homepage in a clean, straightforward format.

3. Streamline your content

Your homepage should allow your visitors to quickly determine what your business can do for them. Therefore, streamlining your content is just as important as simplifying your design. Make sure the text you include on your homepage is clear and straight to the point. A homepage is generally not the best place for long paragraphs of text, as that could overwhelm visitors. Use short, attention-grabbing headlines that will quickly stand out and entice visitors to find out more about your business. Read more about writing better content.

4. Use strong visuals

Images and graphics generally capture attention more easily than text, so using impactful visuals on your homepage is a must. Consider strong visuals such as a hero graphic or a video at the top of your homepage in order to generate interest in your content. Use images and graphics that help support your overall message.

Take a look at the Pack website. It uses a video for the background to capture attention and emphasize its message.

5. Provide dynamic content

Increase engagement on your homepage by including sections such as news, updates, blog posts, or other dynamic content. These frequently updated sections also encourage visitors to return to your website for new content.

6. Add social interaction

One of the best ways to capture attention is to make your website more interactive. Social media is a quick and easy way to get visitors interacting with your content and sharing it with others. Consider implementing a Twitter or Facebook feed on your homepage, as well as page sharing capabilities. Find out more in our post about social media websites your busines should be using.

7. Include a call-to-action

Once you've engaged your visitors with your homepage, it's important to make it clear where they should go next. At least one call-to-action link should be included on your homepage in order to guide visitors to your most important content. Display call-to-action links using strong design elements, such as large buttons, so that they appropriately stand out.

The call-to-action on the Mailbox App website is the most prominent element on the page, encourages users to download the app.

Is your website's homepage not engaging enough? Get in touch with TBH Creative and we can help! We can analyze your homepage and pinpoint what improvements will get your homepage attracting more visitors in no time. Find out more about our web design services or contact us to get started.

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