Wednesday, December 14, 2011

Web Design Trends for 2012: Typography

We are doing a series of 2012 web design trends, and our fourth prediction for web design trends in 2012 is typography.

Typography is probably my favorite trend in web design (if I had to choose just one). I could spend hours looking at beautiful typography on the Internet. There are several examples out there; Google gave me 31,200,000 results for "typography web design". I found it incredibly difficult to only pick three websites to showcase.

Polecat has a very playful theme for their website. The whimsical typography works well with the design.

Polecat's homepage. View the site.
Indubitablee has custom and beautiful typography on her website. While I was clicking around through her site, I noticed there are no "common" fonts to be found. She used unique fonts throughout her website and it all blends together perfectly!

Indubitablee's homepage. View the site.
Typography doesn't necessarily have to be fancy, custom fonts. Ben Lind's website is an example of very simple, elegant typography. He used a common san serif font and made it his own.

Ben Lind's homepage. View the site.

How can I include typography on my website?

Six Revisions posted a wonderful article called "A Basic Look at Typography in Web Design". They explain the different aspects of typography as well as common mistakes web designers make. One important thing is to make sure the typography "matches" your website theme. If you have a very professional theme with a whimsical font, it could confuse the user and/or your potential customers.

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TBH Creative is an Indianapolis-based internet strategy agency. Our services include web strategy & planning, website design, mobile solutions, application development, and analytic reporting.

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