Is your company in need of a branding makeover?
There are several different items that contribute to identity; logos are not the only thing your company needs. Just Creative Design posted several examples:
- A Logo
(The symbol of the entire identity & brand)
(Letterhead + business card + envelopes, etc.)
- Marketing Collateral
(Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design
(Tangible clothing items that are worn by employees)
(Interior & exterior design)
- Messages & Actions (Messages conveyed via indirect or direct modes of communication)
- Other Communication
(Audio, smell, touch, etc.)
- Anything visual that represents the business
Brand New is also a great website that shows several company logo transformations. Each entry includes reasoning as to why the person submitting it thinks it is a good or bad change. If your company needs a branding makeover, be sure to consult a professional. People do not like change. When large brands have major branding makeovers, usually it doesn’t go over well with the public at first. After a few months, customers get used to the change.