Monday, October 17, 2011

Brand Identity & Why It’s Important

Is your company in need of a branding makeover?

The business dictionary states that brand identity is “the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.”
Let’s face it. The first thing customers are probably going to see is your logo. Your logo is the face of your company. You want it to look nice, and make sense . . . right? 

There are several different items that contribute to identity; logos are not the only thing your company needs. Just Creative Design posted several examples: 
  • A Logo
    (The symbol of the entire identity & brand)
  • Stationery
    (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral
    (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design
    (Tangible clothing items that are worn by employees)
  • Signage
    (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication
    (Audio, smell, touch, etc.)
  • Anything visual that represents the business

Brand New is also a great website that shows several company logo transformations. Each entry includes reasoning as to why the person submitting it thinks it is a good or bad change. If your company needs a branding makeover, be sure to consult a professional.  People do not like change. When large brands have major branding makeovers, usually it doesn’t go over well with the public at first. After a few months, customers get used to the change.
Companies need to update their logos, websites, ect. every once in a while. It is not recommended to do it frequently; sometimes a change after 5-10 years is nice and refreshing.
After all, do you think Pepsi kept the same logo throughout the years? Definitely not.



About TBH Creative

TBH Creative is an Indianapolis-based internet strategy agency. Our services include web strategy & planning, website design, mobile solutions, application development, and analytic reporting.

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