Wednesday, December 3, 2008

An evaluation of a fresh web statistic tool

There are so many different web statistics out there today. I have AW Stats on my web site for free with my web hosting. I also have Google Analytics set up to track trends. Both are good reports.

Last year, I was referred to a fresh and new tool for web site tracking called Crazy Egg. The reports they offer are different because they provide data visually instead of hard to read graphs and tables. For example, do you want to know where on your web page users are clicking? Not what link(s) were clicked, but where exactly on the page.

Crazy Egg calls this report "Confetti". See a sample from my site in 2007:


Another good view they offer: "Heat Map" A picture of where people clicked on your site. This tells you what’s hot and what’s not, so you can make changes that matter.


How does this work? It's simple. Choose a plan and enter your URL. Then, paste one line of javascript on your page and let the tracking begin.

If you need help evaluating your web site and web trends or want to make improvements to your web design based on statistics, contact TBH Creative today!
Tatum

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and sitting down with clients to define online marketing goals. She likes to blog about questions or topics that clients ask about as well as sharing new tricks.

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