Friday, June 23, 2017

An automated email workflow just might be a marketer’s best friend

Email marketing is one of the most effective tools in a marketer’s bag—when done right that is. Gone are the days of blanket emails with the same message sent at the same time to all prospects or customers. Successful email marketing is personalized and triggered by a user’s behavior - downloading a brochure or watching a video for example.

Automated email workflows let you leverage the best email marketing has to offer. Even better? Once they are set up, they do the work for you.

Automated email workflows for marketing

Thursday, June 15, 2017

Benefits of using SVG (Scalable Vector Graphics)

When it comes to adding imagery to your website, there are two basic image types to choose from: raster images and vector images.

A raster image, typically a photograph, is made up of pixels and has a set resolution. When scaled up, it will lose quality and can appear pixelated or grainy.

A vector image is created using points, lines, and shapes. You can scale vector images to any size without losing quality. Vectors images are limited in how much detail they can represent, so they are best used for elements like typography, logos, icons, or illustrations.

Benefits of SVG

Friday, June 9, 2017

Troubleshooting common post boosting issues on Facebook

Facebook should be a strategic part of any company's marketing plan. If you're working with a digital marketing partner, likely they are handling many of the details related to your Facebook presence, including ads and boosted posts. In this post, we will be troubleshooting issues and errors that are common when attempting to boost posts on Facebook.
Facebook boosting tips

For many businesses, managing your own social media can challenging. With Facebook specifically, it is particularly frustrating to find boosted posts under-performing or not spending their full budget. (Note: Unsure what a "boosted post" on Facebook is? Get started with Facebook Help Center and the basics of boosting.)
 

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