Tuesday, December 6, 2016

How to rock your email marketing this holiday season

During the holidays, inboxes everywhere are flooded with sales and coupons, big announcements, and special events from brands and companies. So how can you make your email marketing campaign stand out and show ROI for your efforts?

Segment and personalize your email messaging

One of the most effective ways to see a return on your email marketing is to segment your subscriber list. Divide your list of contacts into smaller pieces based on appropriate data points, such as "Date of Last Purchase" or by persona type. This is particularly useful with returning customers. By personalizing emails for current customers, you can craft messaging and imagery that appeal specifically to those who fit the criteria. Existing customers love seeing information about your deals and specials because they already know they like your brand -- that's why they bought it in the first place and then subscribed to your email list!

Thursday, December 1, 2016

Your website content is more than just words

When you think of developing content for your website you're probably thinking of site architecture and copy writing. Those two pieces do build the majority of your website but you're doing yourself and your audience a disservice if you stop there.

Website content - words, components, graphics

Good website content integrates far more than words. Good website content includes photos, videos, illustrations, visual calls to action, form fields, and supporting downloadables. Make sure you're leveraging your website with the best content by asking these key questions during development.

Thursday, November 24, 2016

Increase engagement on your company Facebook page this week by sharing these 3 posts

Social media isn’t just for kids anymore. Businesses have been regularly increasing their digital marketing budgets each year, including social media strategy and management. Why? Because the average user logs in on social media for over an hour and a half a day – an average of 12 hours / week according to GlobalWebIndex. People of all ages are spending more time on social media than ever before, which is why your business should be strategically and consistently utilizing a Company Page on Facebook.

One valuable metric of social media performance is the engagement rate. Engagement on Facebook includes any time someone likes, shares, comments, or clicks on a post. When users take the time to interact with your posts, it is a good indicator that your content is reaching them on some level. In other words, when your social media engagement rate improves it is a tell-tale sign that your messaging is resonating with your audience.

Though every industry has nuances, there are a few types of posts that are generally well received by most social media audiences. Read on for the three social media posts you can share this week to improve engagement.
 

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