Perspective, tips, and insights

Articles to help you improve your digital marketing

Supercharge your growth with proven group practice marketing tactics

people in a meeting to talk about group practice marketing

In the world of healthcare, doctors and specialists often come together to form a medical partnership, and group practice marketing is one of their many collective efforts. While their main goal is to provide excellent care to patients, they also need to offer a unified strategy and voice when it comes to healthcare marketing.

If you oversee group practice marketing, you may have struggled with navigating the intricacies of inbound patient lead generation while promoting a shared vision, services, and brand identity.

This blog article delves into the world of group practice marketing, exploring key strategies and providing tips that empower healthcare professionals to provide exceptional care, reaching and resonating with their ideal target audience.

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Finding an InVision alternative: Top tools for website prototyping and design feedback

invision alternatives

InVision, a platform that offers design management and prototyping tools, has announced that it’s shutting down its design collaboration services at the end of 2024. In addition to that function, many web designers also use InVision as a design presentation tool for streamlined collaboration and gathering feedback from stakeholders.

With the tool’s sunsetting date quickly approaching, now is the time to find a replacement if you use InVision.

To help with your search for a new solution, we’ve curated a list of ten InVision alternatives that can help fill the void. These tools we recommend offer a range of features for website prototyping and design presentation.

But first, for those who are new to website prototyping, let’s take a look at why prototypes are beneficial to the design review process and what to consider when choosing a prototyping tool.

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Become an expert at inbound marketing for healthcare

inbound marketing for healthcare

If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.

Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.

A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.

If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.

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Case study: Nonprofit healthcare marketing refresh powers organization’s lifesaving mission

Woman views Be Like Bill's nonprofit healthcare marketing website on her laptop

Less than 10% of sudden cardiac arrest victims outside of hospitals survive. Be Like Bill, a nonprofit organization based in central Indiana, aims to change that statistic by empowering the community with resources (more AEDs) and support (heart emergency preparedness training). To achieve these goals, the leaders of Be Like Bill reached out to TBH Creative for nonprofit healthcare marketing support.

The result? A revitalized website with clear key messaging and improvements to the identity assets. These deliverables are the first step to equipping Be Like Bill’s team to achieve its mission to help turn everyday people into lifesavers.

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The endorser brand: What it is, how to develop it, and why it matters

motorbike close-up form honda's endorser brand

The endorser brand model is identified by several key characteristics. First and foremost, the parent company’s name is well-known and guarantees quality. That said, each product carries its own name coupled with a single positioning.

To make a finer point, each new product is a new brand with a unique stand-alone look and identity yet works in concert with the other brands. Most importantly, each brand has an inextricable tie back to the parent company name that, unlike the house of brands model, is largely front and center in the consumer’s mind.

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