I'd like to introduce you to my friend and guest author Dana Harrison. Dana wears many hats related to business leadership, team building, and professional training. She has worked with our team at TBH Creative to help us explore our strengths and talents individually, and then utilize that knowledge to shape the foundation of our company culture and working style as a unit. With a wealth of experience and a genuine desire to help individuals succeed, Dana is a wonderful resource for those navigating through the business world.
In this article, Dana will be offering her expertise on how to use marketing to find and recruit the best candidates for your company.
All too often, candidates read boring, tedious job descriptions that are posted on job boards or forwarded by a recruiter. Blah, blah, blah. They’re about as exciting as the nutrition panel on a box of granola bars. Don’t get me wrong – both the job description and the nutrition information are valuable and can help make the sale, but they’re both lousy at initially capturing one’s attention.