Thursday, May 25, 2017

6 things we can learn from the evolution of homepage design

Technological advances and rapidly changing trends have helped usher in a new era of web design. This has brought along some much needed improvements to functionality, content strategy, and the overall user experience. To see these improvements in action, look no further than the homepage of a modern, well-designed website.

evolution of homepage design

By comparing modern homepage designs with those of the past, you can pinpoint the shifts in strategy and design that make today’s websites more successful. Understanding these changes can help you to better evaluate the effectiveness of your own website. Consider the following ways that homepage design has changed into consideration when looking for ways to improve your website.

Friday, May 19, 2017

Hire a professional writer for your website - you won’t regret it.

Updating or creating a new website is a big undertaking for an organization. Even after you take the time to find the right website design agency, you have quite a lot of work ahead of you. Strategy sessions, site architecture, design review and perhaps the biggest mountain of them all: content development.
Professional meeting with writer

Want to know one of the top delays in a website design project? Content development when it’s taken on by the client. Simply put, it’s hard to find the time to organize and write pages and pages of content for a website on top of your daily responsibilities. Add in the fact that writing for a website is different than writing traditional marketing pieces - you have to consider design elements, character counts, SEO, multiple calls to action and more. Writing for your own website can quickly seem overwhelming. Do yourself a favor, hire a writer to develop your website content. Let me tell you why…

Thursday, May 11, 2017

Transform digital marketing into your top salesperson

Once you know your ideal customer and have identified concrete goals, you can use that knowledge to inform website design and content creation. Aiming toward particular benchmarks helps you communicate effectively in order to lead site visitors in the right direction.

Many businesses begin marketing on the strength of personal relationships. At first, this works—you leverage your contacts and dabble in social media on the side and the business grows organically.

Sales person

But as you begin to scale up, ad hoc networking starts to break down. You and your team only have so much time. Can you really be the networker for multiple locations or a larger business? How will you find time to extend all of those relationships and reach new customers while also running your growing business and working in the core competencies that keep you viable? How can you sustain growth and continue to achieve success in a rapidly changing marketplace?

One of the most effective ways to rescue your time and structure your business for long-term sustainability is digital marketing. Done strategically, digital marketing can become your top salesperson.
 

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