Thursday, July 20, 2017

What is the ideal length of a blog post?

As marketers, we are fortunate to live in an era of big data like no one who came before us. We have actual numbers to back up best practices, from how often to post on social media for optimal engagement to the ideal length of a blog post, and everything in between. These strategies previously relied on gut feelings and educated guesses.

Today, we are digging into the data to explore exactly how long a blog should be for SEO. From clients, we often hear out-dated ideologies about the right length for a blog post in 2017. About a decade ago, the experts cited 250-500 words as an optimal length for blog articles to accommodate readers' short attention spans.
Man and woman reading on tablet

Internet browsing habits + SEO

So much has changed in the digital marketing realm since that original advice was first shared with marketers. Online shoppers now spend hours (Nielsen) scouring the Internet for information, reviews, and product comparisons before making a purchase. As a result, content creators adapted to write longer, more informative articles with plenty of keywords, bullet points, and links to sources.

Thursday, July 13, 2017

Best practices for hospital website design

When designing a hospital website, there are a number of unique challenges to take into consideration. Hospitals cater to a wide audience with a multitude of needs, which can make it difficult to create a cohesive website that addresses as many of those needs as possible. However, there are some general guidelines you can follow to ensure your hospital website is successful. Check out the following tips and best practices to help get you started.

Hospital website design

Thursday, July 6, 2017

Four skills to look for when hiring an inbound marketing agency

Good inbound marketing requires an intricate strategy that takes audience, content and communication channels all into account. It requires someone who understands each of those components and how they work together. It’s a very different way of looking at marketing plans and to do it well, you need a partner who can guide you through the process.

What should you look for in an inbound marketing agency?
Partnership Strategy Meeting

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