Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Showing posts with label search engine optimization. Show all posts

Types of website traffic and how to increase them​: Search traffic

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your website through search.

Types of website traffic and how to increase them​: Direct traffic

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic.

By using a service like Google Analytics to track your website traffic, you'll have access to a variety of data on how people are finding your website. The next step is to interpret that information in order to determine what improvements can be made to your website and marketing strategy. In this series, we'll help you along in the analysis process by providing an overview of the types of traffic you'll see in your analytics report, as well as tips on how to increase those traffic sources.

Types of online marketing

Types of online marketing
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean?

There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way to market your business online. It's crucial to have an understanding of what tools are available, and how they can best integrate with your marketing strategy.

This article reviews some of the most popular types of online marketing tools and techniques available to businesses.

Writing for SEO

Woman writing on laptop
Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows - there are three letters that loom large over any web copy: SEO.

Search Engine Optimization is the holy grail of web copy writing. In a nutshell, it means that you write your site so that search engines will pull it up in results as your prospects are searching for your business or service. How to do that is a bit of a moving target. Over time, search engines change their algorithms which in turn changes some of the copy writing rules for SEO. There are, however, three rules that stand the test of time.

Get better SEO results with a long-tail strategy

A successful Search Engine Optimization (SEO) strategy certainly targets keywords or phrases but also stretches out to encompass longer phrases. As Google continues to enhance its search mechanisms to better respond to "real questions," the long-tail keyword is experiencing a resurgence in effectiveness.

Target the right audience with more specific terms.

Long-tail keywords have lower search volume and thus are easier to target and tend to be more effective when captured. For example, a search for "web design" is certainly a potential target for TBH Creative but is that a search for a web design firm? A person who wants a web design job? A designer looking for inspiration? It's hard to tell and therefore, hits captured off that keyword target are going to offer mixed results.

Content Tips: Know your website audience

Content Tips: Know your website audience
Our website content writing advice: Define your website audience. 

When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers... yes, all of those things are important. And yes, there’s a lot to think about when writing content for your website. But there’s one thing that even Google says should take precedence when writing content for your website: your audience.

Indianapolis web design link library

Indianapolis web design link library

A library of websites we visit often, full of great information and inspiration.

  • Blogs
  • Design Inspiration
  • Color
  • Stock Photos, Illustrations and Fonts
  • Tools
  • Development
  • Search Engine Optimization
  • Standards

The value of the meta tag to your website

The value of the meta tag to your website
Once upon an Internet, meta tags were very important tools to help make sure a website was found by search engines. Today, the tags don't serve much of a Search Engine Optimization (SEO) purpose but they still have an important place in website strategy. When your site is found in a search engine, the meta tags give the user valuable information about your site.

Finding the SEO Balance

Often people search for their site on Google or Bing and are not satisfied with the results. They want to see their site higher in the search results or they want it to appear for certain search terms. The logical next step is to look at Search Engine Optimization (SEO) techniques. What SEO steps should you take? We recommend you carefully consider your SEO actions.

Proactive website maintenance

Proactive Website Maintenance
Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention?

A website is designed to be an active component of your organization's marketing strategy. As such, the content should never be static. We strongly recommend that all of our clients use a Content Management System (CMS) to help update and maintain their own website. In fact, most of our clients have control over 95% of their website content. They are able to add and remove pages, update information, add pictures and more. A good CMS is often the difference between waiting until your sales staff complains about an outdated page and making sure the site accurately reflects today’s business.

Nine Easy Business Blogging Guidelines

In my last post I explained why blogging should be part of your marketing plan. As a follow-up, here are my nine proven tips for developing a successful business blogging strategy. Consider sharing these guidelines with your team to get them excited about blogging and to alleviate any potential nervousness about writing their own posts.

Four reasons why blogging should be part of your marketing plan

Is blogging the right marketing tactic for your business? Chances are, the answer is yes. Blogging is a very beneficial tactic for marketing for a few reasons. As an example, for TBH Creative, the purpose of blogging is multi-faceted. Blogging helps to:
  1. Increase search engine rank for important, industry-specific keywords.
  2. Build community authority and activity in social media.
  3. Show personal side of staff and demonstrate expertise in casual setting.
  4. Reference posted information with clients or share information between team members.

Google's +1 button: What you should know about the latest in social search

Google's +1 button
Last Wednesday Google launched its version of Facebook "like" button. Called the +1 button, this new guide to help you self-curate richer, more relevant content based on recommendations from friends, family, and colleagues. The idea is that users will "+1" something as an instant, online endorsement if a link is worth checking out.

You may have already noticed these public stamps of approval peppering your Google search results. Some websites, including industry leader Mashable, have incorporated Google's +1 button onto its stories.

Google unveils new tools for tracking—and improving—website performance

Earlier this month Google announced several exciting updates to Google Analytics to help you optimize your website. Optimized websites have better user experiences and reduce operating costs. Now, fast performing websites also do better in Google's search rankings.

Search Engine Optimization: The first step is to do your homework

I want to be #1 in Google.

We understand. The problem is, so does your competition! Appearing at the top of major search engines like Google is not a simple process of adding keywords to your META tags like it once was. Source: Google Webmaster Central, Matt Cutts.

Google is sophisticated.
The people who work at Google are smart and have developed an algorithm that truly results the best websites for given keywords. How in the world do they do that? There are a lot of factors involved, and they are continually changing that 'algorithm' to ensure the results are good and that no one is cheating the system. We want Google to be this way though -- when you search for pizza, furniture, baby stores, consultants or whatever, you are happy that the results give you what you want. And so it all  begins...

Four Guidelines for Hosting Videos on your website

Video is visual, it's immediate and it's powerfully persuasive tool to communicate your message online. If you have invested in video production for your website, you need it to play and load properly without interruptions.


For hosting video, one of the major video sharing sites like YouTube or Vimeo are good options.  As long as the hosting servers are optimized for video, any one of the above sites will do.  The important factors are:

How to blog for your business

A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to:
  1. Build your industry authority/expertise.
  2. Increase search engine ranking through recent, relevant and consistent content.
You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a place for this type of information. Users read and search for answers online in today's market -- this is where you should sell yourself and your business know-how.

How to choose keywords for search engine optimization

Search engine optimization (SEO) is the process of increasing your chances to be included in the relevant search engine results for targeted keywords with the ultimate goal of increasing traffic to your website. I often hear my clients say: "I want to come up first in Google."

Top 10 Search Engine Optimization (SEO) Myths

There are so many different things people are saying you should do in order to increase search engine optimization. Unfortunately, search engine algorithms are continually changing, so some of these things are not truly effective and other are no longer as effective as they once were.

Below is a summary of "myths" often said to increase your results and some additional comments from TBH Creative.

1) Use a Keyword Rich Domain Name:
It is widely believed that if you include your keywords in your domain name like www.professional-website-design-in-nj.com it will greatly improve your rankings. This is not true. It is best to choose a domain name that is short, easy to remember and if possible includes your company name.

2) Google Partnership: If you are ever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such thing as a "preferred" relationship with Google and in fact on Google's website it even states: Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.

3) Meta Keyword Tag: It used to be that the Meta Keyword Tag was given a lot of weight in the early days of Search Engine Optimization, but people abused it and now it does very little. You may still want to include your keywords here, but know that it will not do much and in fact most search engines won't even check it.

Althought "keywords" are used only very little in your ranking, TBH Creative recommends that you include them anyway. We also encourages the inclusion of the meta tag "description" tag that will appear as the text in the results of search engine searches. Above the meta tags, each page should include a proper "title" tag that includes your targeted keywords.

4) Bold or Italicized Text: Adding emphasis to certain keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has little to no effect on your search engine ranking.

5) Content Length: There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.

We recommend that you pay attention to the density of your keywords on any given page. For example, a ten paragraph page with two keywords is less effective than a two paragraph page with two keywords.

6) Duplicate Content: Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.

7) Avoid Flash: Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.

Perfect answer! Listen to the professional you have hired about this and choose effective pages over "coolness"... unless you don't care about ranking at all.

Check out this article "Should my web site be in Flash?"

8) Pay-Per-Click: Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.

It is a good idea to use search engine marketing (such as pay-per-click) to compliment what you are doing for organic search results. Once your organic search results increase, you can decrease your pay-per-click campaigns.

TBH recommends that you monitor and adjust campaigns regularly to make sure they have a proper return on investment. Hiring a professional company for this service is never a bad idea - just ask for references.

 9) Update the Site Frequently: Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.

As you add relevant content, remember to keep old pages and content also. Google likely has indexed these pages and making them disappear is counter-productive.

10) Doorway Pages: Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.

These pages are also referred to as "gateway" or "landing" pages. The author of these valuable search ranking myths is Marc D. Ensign from Sign-N-Vision.

Get more visitors to your web site - Part 1

If you build it, they will come. This is NOT correct in regards to a web site. Consider the millions of web sites on the Internet that you are competing with... Don't be discouraged, there are many things you can do to increase your hits and visitors. I'm going to give a few suggestions here and start by offering a few things you can do for free.

Receive articles in your inbox