Perspective, tips, and insights

Articles to help you improve your digital marketing

Case study: Nonprofit healthcare marketing refresh powers organization’s lifesaving mission

Woman views Be Like Bill's nonprofit healthcare marketing website on her laptop

Less than 10% of sudden cardiac arrest victims outside of hospitals survive. Be Like Bill, a nonprofit organization based in central Indiana, aims to change that statistic by empowering the community with resources (more AEDs) and support (heart emergency preparedness training). To achieve these goals, the leaders of Be Like Bill reached out to TBH Creative for nonprofit healthcare marketing support.

The result? A revitalized website with clear key messaging and improvements to the identity assets. These deliverables are the first step to equipping Be Like Bill’s team to achieve its mission to help turn everyday people into lifesavers.

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The endorser brand: What it is, how to develop it, and why it matters

motorbike close-up form honda's endorser brand

The endorser brand model is identified by several key characteristics. First and foremost, the parent company’s name is well-known and guarantees quality. That said, each product carries its own name coupled with a single positioning.

To make a finer point, each new product is a new brand with a unique stand-alone look and identity yet works in concert with the other brands. Most importantly, each brand has an inextricable tie back to the parent company name that, unlike the house of brands model, is largely front and center in the consumer’s mind.

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Attract and retain patients with a robust healthcare content strategy

healthcare content strategy

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.

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Creative social media marketing strategies to boost your ROI

social media marketing strategies

Are our social media marketing strategies moving the needle? Are we gaining any new customers from our social channels? These are frequently asked by marketing leaders who need help to see the business value of social media.

While 75% of CMOs say they’re under increased pressure to “do more with less,” social media can be a great marketing channel to focus on. With the right approach, you can squeeze out more value from social and reach a wider audience for minimal investment.

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The current state of HIPAA-compliant website analytics in healthcare marketing

hipaa-compliant website analytics

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

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