Graphic Design Posts

Brand identity & why it’s important

Is your company in need of a branding makeover? The business dictionary states that brand identity is “the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.” Let’s face it. The first thing customers are probably going to see is your logo. […]

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To use stock or not to use stock

Should you use stock photography and illustration for web design projects when you’re on a budget? When your web design project has a tight budget, the line item associated with imagery can be the first one cut, or drastically trimmed. When chosen carefully, compelling illustration and photography paired with great copy are the key to […]

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Enhance your website design with picture perfect backgrounds

When it comes to designing modern-looking websites, one of the latest trends is to focus—literally—on the big picture. Tiled texture backgrounds, once a standard for website background imagery, are becoming rare as more and more designers incorporate relevant photography as part of their website interfaces. Faster download speeds and the flexibility provided by cascading style […]

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Effective call to action designs

A call to action, also called a CTA, is an area on a webpage that prompts you to do something. Some times a call to action entices you to click a button or picture. In other cases it may make you want to fill out a form or contact a company representative for more information. […]

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Stock photos vs. original photography

Check out a newer version of this post! Photographs are an essential piece to a business’s website. They allow you to actually show what you do instead of your clients reading about it. For the typical end user, a visual portfolio has more impact than a well descriptive paragraph. With photos being so critical comes […]

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