Month: February 2015 Posts

We talk a lot about the importance of having an optimized digital marketing strategy, and today we are going to prove it. We’ve gathered a collection of facts and statistics from the past year to help illustrate just how crucial digital marketing is for today’s businesses. Enjoy. Internet advertising will make up nearly 25% of […]

Marketing by its nature is often thought of as an outbound activity. You send out direct mail. You place an advertisement. You run a commercial. You wait for those external activities to generate a relatively small percentage of leads. (I’ll never forget my first job in marketing when my director told me a successful direct […]

In this final installment in the Types of Website Traffic series, we’ll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how […]

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your […]